Friction in a Web conversion process generally seems easy to point out if you’re an experienced marketer.
There are always the number of form fields, the number of steps in a process, the length of the page itself.
But there are several other elements of friction that are significantly more difficult to detect and pose a serious threat to your conversion rate.
In this Web clinic, Dr. Flint McGlaughlin discussed this “hidden” friction, and how to overcome it.
