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On Marketing as an Expedition into the Mind

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On Marketing as an Expedition into the Mind

Topic:Philosophy

Posted on:Nov 22 2018

Captured by:Flint M

Method:Dictation

Marketing should not be a battle of opinions between marketers, but rather an expedition into the mind of prospective customers. Salesmen make claims, but marketers shape conclusions.

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Observation by Flint McGlaughlin, captured on November 21, 2018

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