On the Danger of Rebranding

On the Danger of Rebranding

Topic:
Posted on:Dec 01 2018
Captured by:Flint M
Method:Dictation

You can’t fix a plumbing problem by repainting the house, and you can’t fix a marketing problem by rebranding the product. Never confuse art with artifice.

 

From a Forbes interview with Flint McGlaughlin



 

 

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