On the Danger of Rebranding

On the Danger of Rebranding

Posted on:Dec 01 2018
Captured by:Flint M

You can’t fix a plumbing problem by repainting the house, and you can’t fix a marketing problem by rebranding the product. Never confuse art with artifice.

From a Forbes interview with Flint McGlaughlin



Leave a Reply

Your email address will not be published.