Thank you for visiting this site. We trust you find its content helpful. New content is added regularly, so check back often. If you find any of it particularly thought-provoking, please feel free to leave a comment.
 
 

Latest Content

#7 Website Wireframes: 8 psychological elements that impact marketing conversion rates

Topic:Lectures, Method, Webinars
Posted on:Jan 24, 2022
Length:00:09:19
Published by:Jane

In Session #7, Flint McGlaughlin teaches how to architect the psychology of your web pages for maximum conversion.

Here are some of the most important insights from this class:

• Beware of copying the external elements of your competitor
• Do not design a web page; design a cognitive progression
• We don't look deep enough; so, we don't think deep enough
• Don't be afraid of long copy; be afraid of insufficient clarity
• The end is dependent on the beginning

You can watch the full video above, or jump ahead to these key takeaways:

00:00 Website Wireframes: 8 psychological elements that impact marketing conversion rates
00:03 Mobile webpage experiment for major university
02:35 We don’t design a webpage; we design a cognitive progression
03:10 The planning phase of the blueprint
04:15 People don't buy from websites, people buy from people
04:48 If they don’t understand, they can’t believe
06:40 Nothing happens until they’re willing to trade their value for yours
08:08 Don’t be afraid of long copy; be afraid of insufficient clarity

#6 Customer-First Objectives: See real web pages optimized for marketing conversion

Topic:Method, Webinars, Lectures
Posted on:Jan 24, 2022
Length:00:10:06
Published by:Jane

You can see resources related to this Session #6 video at https://meclabs.com/course/customer-f...

In Session #6, Flint McGlaughlin helps you apply the teachings from Session #5– Customer-First Objectives: Discover a three-part formula for focusing your webpage message – to your own work and your own life.

Here are some of the most important insights from this class:

• If the marketer does not know where to focus; then the prospect will not know where to focus
• It’s not enough to deliver a remarkable product; one must deliver a remarkable message
• There is a difference between doing things right and doing the right thing
• If we don't start with the other, we can't experience what we are doing wrong with our message
• Beware of the right message at the wrong time

You can watch the full video above, or jump ahead to these key takeaways:

00:00 Customer-First Objectives See real web pages optimized for marketing conversion
00:10 How would you improve conversion?
01:10 If the marketer does not know where to focus, then the prospect will not know where to focus.
01:55 How can we amplify our conversion rate with a customer-first objective?
02:45 There is a difference between doing things right and doing the right thing.
05:33 If we don’t start with the other, we can’t experience what we are doing wrong with our message.
05:55 People don´t go from “no” to “yes” in a single move; they do so in a series of micro-yes(es).
06:15 Beware of the right message at the wrong time.
06:40 MECLABS.com/OfferSequence

#5 Customer-First Objectives: Discover a three-part formula for focusing your webpage message

Topic:Communication, Webinars, Lectures, Method
Posted on:Dec 8, 2021
Length:00:10:26
Published by:Jane

You can see resources related to this video at https://MECLABS.com/FastClass05

In Session #5, Flint teaches the most effective way to determine and structure the objective of our webpages.

Here are some of the most important insights from this class:

• Too often, our campaigns and their messaging are dominated by a social dynamic rather than a science dynamic. Our collateral suffers a “designed by committee” process and thus speaks with the disjointed voice of compromise.
• The customer's desires are more vital than the company's categories.
• Don't ask before you have communicated enough perceived value
• The customer forms two conclusion sets: about you and about the offer.

You can watch the full video above, or jump ahead to these key takeaways:

00:00 Customer-First Objectives: Discover a three part formula for changing your webpage message
00:20 What is the objective of each page?
00:42 Which page produced the highest conversion?
00:54 The number one reason our pages fail: We do not focus every element on the right objective.
01:22 What is the most effective way to structure the objective of our webpages?
02:10 70% of our signal set (web pages) should be focused on a single objective.
02:30 Learn a three-line heuristic that will help you structure an effective objective.
03:30 The key to transformative marketing is a transformed marketer.
03:43 First Question: How are we going to help (our prospective customers)?
04:45 When what you want comes in last in your mind, the customer comes first in your work…
07:35 The customer’s desires are more vital than the company’s categories.
08:06 The customer forms two conclusion sets: about you and about the offer.
09:28 Use the geography of the page to guide the chronology in the mind.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com

To learn more about customer-first marketing, you can listen to the podcast discussion that accompanies this Fast Class video at https://youtu.be/ymnLjz6TUgY

This is session #5 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

Editor’s Note: This session includes a Classic Case Study. Sometimes the newer experiments involve a learning so profound to share it would give up competitive advantage. The Classic Experiments are old enough to allow us to share much more of the more data and learnings.

#4 Your customer profile: 5 powerful questions to ask about your prospect (before you design a webpage)

Topic:Webinars, Method, Lectures
Posted on:Dec 1, 2021
Length:00:09:17
Published by:Jane

You can see resources related to this video at https://MECLABS.com/FastClass04

In Session #4, Flint teaches how to convert prospect data into customer wisdom.

Here are some of the most important insights from this class:

• For the Marketer Entrepreneur, the value of data is absolutely derived from its predictive power (Grand Customer Theory).
• Focus not on the DEMOGRAPHICS; focus on the PSYCHOGRAPHICS.
• We progress UP the funnel through a series of micro-yeses.
• Embarrassment is often the price of marketing wisdom.
• You can only change a page in three ways; you can (1) ADD, (2) REMOVE, or (3) CHANGE.

You can watch the full video above, or jump ahead to these key takeaways:

00:00 Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage)
00:50 How do we convert prospect data into customer wisdom?
01:20 Why do people say, “yes”?
01:25 For the Marketer Entrepreneur, the value of data is absolutely derived from its predictive power (Grand Customer Theory).
04:00 Focus not on the DEMOGRAPHICS; focus on the PSYCHOGRAPHICS
04:18 What do they move towards? From what do they move away?
04:40 We progress UP the funnel through a series of micro-yeses.
05:08 Embarrassment is often the price of marketing wisdom.
06:30 You can only change a page in three ways; you can (1) ADD, (2) REMOVE, or (3) CHANGE.
07:50 Beware of slowing the velocity of the purchase.
08:30 Don’t bore with declaration. Don’t brag with proclamation. Guide with explanation.
08:40 Clarity trumps persuasion

To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: F.McGlaughlin@MECLABS.com

This is Session #4 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/ The course is fully underwritten by MECLABS, with no monetary cost to participants.

#3 The Marketer’s Self Image: Three distorted concepts that are robbing your conversion results

Topic:Communication, Webinars, Method, Lectures
Posted on:Nov 30, 2021
Length:00:09:18
Published by:Jane

This video episode is part of Session #3 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/

You can see resources related to this video at https://MECLABS.com/FastClass03

In the very first FASTCLASS, Flint McGlaughlin, Founder, MECLABS Institute taught that there is a new class of marketer. They achieve different results because they employ different thinking.

In FASTCLASS Session #3, McGlaughlin helps you correct the distorted concepts that are keeping you from mastering your craft as a marketer. The course is fully underwritten by MECLABS, with no cost to participants.

In this session, Flint shares:

• Three keys to help correct our distorted thinking
• Four types of value propositions
• Why people are falling out of your sales and marketing funnel
• How to get micro yeses from your customers that ultimately lead to the macro yes
• Why the marketer cannot drive traffic

You can watch the full video above, or jump ahead to these key takeaways:

00:00 The Marketer's Self Image: Three distorted concepts that are robbing your conversion results
01:00 If the way you picture marketing is distorted, then the way you practice marketing is disadvantaged.
01:15 How can I correct the distorted concepts, that are keeping me from my mastering my craft as a marketer?
02:29 We need to reverse our image of the funnel.
03:07 Discover how to apply this with real webpages in the next YouTube Live.
03:30 We must overcome the negative resistance of gravity, and draw people into the heart of our message...
04:31 A landing page is powered by a set of interconnected micro-yeses.
04:42 Will you look?
05:00 Will you engage?
05:12 Will you consider?
05:24 Will you exchange?
05:38 We must increase the velocity of the prospect moving UP the funnel against the force of gravity.
05:50 We do not optimize a webpage; we optimize the sequence of thought.
06:32 The marketer overcomes the negative resistance of gravity with the positive force of psychology.
08:05 For every micro yes you are impying an “ask”; for every ask you are giving a reason.
08:50 The key to transformative marketing is a transformed marketer.

Related In-depth Podcast Discussions

How can we correct the distorted concepts that are keeping us from mastering our craft as a marketer?

Listen in as Flint McGlaughlin, Founder, MECLABS Institute and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa, discuss how to create for yourself a true picture of what marketing is and how you can employ it to serve customers and get business results.

You can listen to the related podcast discussions at https://MECLABS.com/FastClass03.

To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: F.McGlaughlin@MECLABS.com

#2 Landing Page Creation and Optimization: 6 key questions to prepare the marketer

Topic:Communication, Webinars, Method, Lectures
Posted on:Nov 30, 2021
Length:00:09:49
Published by:Jane

This video episode is part of Session #2 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/

You can see resources related to this video at https://MECLABS.com/FastClass02

Our goal in creating this course is to provide you the definitive guide to converting high-converting landing pages.

In Session #2, Flint McGlaughlin, Founder, MECLABS Institute arms you with a checklist to ensure your landing page serves the user and, ultimately, helps you achieve results for the business (you can download The Marketer’s Mindset Checklist at https://MECLABS.com/FastClass02). The course is fully underwritten by MECLABS, with no cost to participants.

In this session, Flint shares:

• Three essential keys for developing high-converting webpages
• The key to transformative marketing
• How to create a well-crafted webpage
• How much of your webpage elements you should focus on a single objective
• What it takes to build a well-crafted webpage

You can watch the full video above, or jump ahead to these key takeaways:

00:00 Landing Page Creation and Optimization: 6 key questions to prepare the marketer
01:33 Discover three essential keys for developing high converting web pages.
02:04 40 minutes of learning in less than 10 minutes.
04:25 The key to transformative marketing is a transformed marketer.
04:37 You must think through the customer’s perspective; see through their eyes.
05:31 Your webpage is a conversation and it should flow.
05:37 We do not optimize web pages; we optimize the sequence of thought.
05:58 Beware of “Design by Committee”
06:21 70 percent of a pages elements should be focused in a single objective.
06:47 For an in-depth discussion, check out the Podcast.
06:49 MECLABS.com/FastClass02
07:25 A well-crafted webpage is just the articulation of a well-crafted hypothesis.
07:52 People don’t buy from websites; people buy from people
09:10 F.McGlaughlin@MECLABS.com
09:18 MECLABS.com/FastClass

Related In-depth Podcast Discussions Flint McGlaughlin and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa take a deeper look at the Landing Page Creation and Optimization Checklist in The Marketer as Philosopher podcast.

You can listen to the related podcast discussions at https://MECLABS.com/FastClass02.

To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: F.McGlaughlin@MECLABS.com

#1 What Is the Most Important Question to Ask Before Creating a High-Converting Landing Page?

Topic:Communication, Webinars, Method, Lectures
Posted on:Nov 30, 2021
Length:00:08:39
Published by:Jane

This video episode is part of Session #1 from the online course “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/

You can see resources related to this video at https://MECLABS.com/FastClass01.

How can we escape the drudgery of the daily grind, and literally transform our career? How can we bring meaning and purpose to what we do and create a more effective landing page in the process?

Flint McGlaughlin, Founder of MECLABS Institute, helps you answer these questions in the first class of the “Become a Marketer-Philosopher: Create and optimize high-converting webpages” course. (https://MECLABS.com/fastclass). The course is fully underwritten by MECLABS, with no cost to participants.

In this session, Flint shares:

• Three insights that might transform the way we approach our work tomorrow
• How a 272% increase in conversion produced significant impacts in revenue, cost per acquisition, and monthly profit for one organization • Four essential growth elements
• Why you should beware of focusing on your lower-converting webpages
• How your highest-converting webpage could be costing you the most moneyYou can watch the full video above, or jump ahead to these key takeaways:

00:00 What Is the Most Important Question to Ask Before Creating a High-Converting Landing Page?
00:46 How can we escape the drudgery of the daily grind and transform our career as a marketer or entrepreneur with meaning and purpose?
01:30 Discover 3 insights that could transform your work
03:26 Beware of going wide with your marketing before going deep with your thinking./
03:47 Adequacy is the enemy of excellence — Peter Drucker
03:55 The marketer-philosopher does not ask "How" before they ask "Why".
04:04 If I am the ideal customer, why would I purchase from you rather than X, Y or Z?
04:16 You must position the product in the "must consider" set. Shift the argument from “why so” to “why not”...
05:06 Beware of focusing exclusively on your lowest converting pages.
05:45 Your highest converting pages could be costing you the most money.
08:02 MECLABS.com/FASTCLASS

Related In-depth Podcast Discussions

Flint McGlaughlin and Daniel Burstein, Senior Director of Content and Marketing, MarketingSherpa take a deeper look at the Most Important Question to Ask Before Creating a High-Converting Landing Page in The Marketer as Philosopher podcast.

You can listen to the related podcast discussions at https://MECLABS.com/FastClass01.

To get immediate help with your marketing challenges and reach more potential customers, just contact Flint and his team at this email address: F.McGlaughlin@MECLABS.com


The Implied Value Proposition: Three ways to transform your sales copy

Topic:Communication
Posted on:Aug 3, 2021
Length:7:17
Published by:Jane

Is your copy focused on what your company wants customers to do?

Or what the customer gets?

Flint McGlaughlin teaches marketers how to improve their copy in this Fast Class video.

Watch this seven-minute video now to learn from an email headline test that produced a 104% increase in leads.

Subscribe to this channel at https://www.youtube.com/c/FlintsNotes...

FREE RESOURCE

The MECLABS Value Proposition Toolbox: 4 tools to help you evaluate and craft your value proposition – https://www.marketingsherpa.com/frees...

RELATED VIDEOS

The Zen of Headline Writing: Learn the easiest way for any marketer to drive a conversion increase – https://www.youtube.com/watch?v=BU0pk...

Aligning the Brand with the Value Proposition Is the Most Powerful Way to Create Value Momentum – https://www.youtube.com/watch?v=vIQx5...

Get to Yes: Three conversion lessons learned from FBI hostage negotiation – https://www.youtube.com/watch?v=vCC5_...

The Data Pattern Analysis: 3 ways to turn info into insight – https://www.youtube.com/watch?v=YNCMk...

Accelerating Lead Capture: Four psychological keys that transform conversion rates

Topic:Communication
Posted on:Aug 3, 2021
Length:4:20
Published by:Jane

How many wasted words are on your lead capture landing pages? Are they hindering your conversion rates?

Flint McGlaughlin shares a quick (but deep) lesson about improving the conversion power of your webpage messaging in Accelerating Lead Capture: Four psychological keys that transform conversion rates.

Watch this microclass video now to learn from a lead generation test that produced a 326% increase in conversion.

Subscribe to this channel at https://www.youtube.com/c/FlintsNotes...

FREE RESOURCE

Research-based Lead Gen Swipe File: 22 valid marketing experiments to give you ideas for your next A/B test – https://meclabs.com/research/case-stu...

RELATED VIDEOS

How to Create a Model of Your Customer’s Mind – https://www.youtube.com/watch?v=48a17...

The Zen of Headline Writing: Learn the easiest way for any marketer to drive a conversion increase – https://www.youtube.com/watch?v=BU0pk...

Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery – https://www.youtube.com/watch?v=WTM0h...

Design Layout: How to structure your web page or email for maximum conversion

Topic:Communication
Posted on:Aug 3, 2021
Length:3:12
Published by:Jane

Which landing page or email design layout will produce the highest clickthrough? It is a critical question every marketer must answer to maximize the conversion rates of their landing pages and email – and get an ROI on all the budget they invest in driving traffic to those landing pages and attracting opt-ins to that email list. Flint McGlaughlin gives you a quick (but deep) insight into this critical question in this quick video. Watch now to get inspiration and insight before you create your next page or email.

Subscribe to this channel at https://www.youtube.com/user/mktgexpe...

FREE RESOURCE Research-Backed Landing Page Templates to Scale Up Your Testing Program – https://www.marketingsherpa.com/frees...

RELATED VIDEOS The 21 Psychological Elements that Power Effective Web Design – https://www.youtube.com/watch?v=9oi2j...

How Do Website Colors Impact Conversion? – https://www.youtube.com/watch?v=AkEUL...

150 Experiments on the Call-to-Action – https://www.youtube.com/watch?v=onmRw...