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The Marketer as Philosopher Episode 2
The Data Pattern Analysis: 3 ways to turn info into insight

Topic:Webinars, Philosophy, Method
Posted on:Aug 11, 2020
Length:23 min
Published by:Linda

Data-driven marketing has become an increasingly popular topic in the marketing industry. But it’s as easy to be overwhelmed by data as it is to utilize it to drive your marketing.

In Episode 2 of The Marketer as Philosopher: Become a Force for the Good, Flint McGlaughlin teaches how you can transform your data into wisdom. The CEO and Managing Director of MECLABS Institute (parent organization of MarketingExperiments) teaches viewers how to

→ Use a simple but powerful spreadsheet tool that will help you tame your metrics (click here to download your free Data Pattern Analysis tool)

→ Simplify your marketing goals with just three ratios that any marketer can understand

→ Treat these ratios as dials you can turn in the right combination and order to unlock transformational results

McGlaughlin uses real-world data from TenbyThree© — a unique nonprofit that sells products — to illustrate these points with a specific example. Since the organization is a nonprofit, it has allowed transparent sharing of its journey to increase sales. While engaging with the show, any insights you add that help to increase sales for Ten by Three will also do good by helping to reduce poverty for artisans throughout the world.

Here are some key points in the video:

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The Marketer as Philosopher: Become a Force for the Good (Season 1, Episode 1)

Topic:Method, Philosophy
Posted on:Jun 10, 2020
Length:8:33 min
Published by:Linda

Marketing transcends technology or data or even business. Marketing is the art and science of letting people know when value is created — value that will help them achieve a goal or overcome a pain point.

And yet, too many marketers are trapped under a myopic view of their role in society. You’re told you just need to hit numbers. You’re told you just need to please clients.

Marketer, you do so much more.

MarketingExperiments has launched a new YouTube show. The Marketer as Philosopher: Become a Force for the Good is meant to teach marketers how to improve your marketing skills while applying them to a worthy endeavor to benefit real people, right now.

Join us in the coming weeks as MECLABS CEO and Managing Director Flint McGlaughlin works through seven key tools to help struggling nonprofit Ten by Three®, an organization working to create a sustainable end to poverty in Bangladesh, Ghana, Madagascar, Uganda, Togo and Kenya.

You can learn more about the nonprofit Ten by Three

The Hidden Opportunity Within the COVID-19 Crisis : Three ways to transform your work and your life

Topic:Philosophy, Webinars
Posted on:Apr 9, 2020
Length:42:22
Published by:Linda

As a global pandemic grips modern society, most of the conversation has focused around the negative impacts facing individuals, organizations and society as a whole.

Many people are hurting today. That cannot be understated.

However, even COVID-19 has a silver lining. Deeply painful experiences can also be deeply transformational. You can use these difficult moments in time to change the arc of your life.

In this YouTube Live session replay, Flint McGlaughlin discusses how to make the most of these hidden and emerging opportunities.

The Managing Director and CEO of MECLABS Institute shares what he’s learned from three decades of leading and helping with business, nonprofit, educational and personal transformations.

Key points in the video:

4:27 We need to realize the importance of understanding meaning within the current global crisis.

9:10 Victor Frankl Holocaust survivor said it’s up to people to decide what to do in a difficult circumstance. We still have the power to choose.

10:34 Flint’s dad and mentor said no one can take from you your power to react in the right way.

14:09 Victor Frankl: Three ways to discover meaning in life, but the third is our focus today

16:43 Catra from the book “Born to Run” was a meth addict who transformed her life

24:00 An explanation of Catra’s transformation

35:01 Factors that can lead to a shift in one’s perception of the value of something: intensity, context, satiation

38:56 Simply trying harder is not transformative. You must get your focus off of self.

The Marketer and Buyer Anxiety: Three ways to counter anxiety in the purchase funnel

Topic:Webinars, Method
Posted on:Apr 9, 2020
Length:43:28
Published by:Linda

Anxiety is a double-edged sword. It can drive people to make helpful, rational choices – like increasing the frequency and thoroughness of their handwashing or choosing to stay home to flatten the curve of COVID-19.

But the novel coronavirus pandemic has instantly triggered new irrational anxieties as well, anxieties that didn’t exist in your customers just weeks ago, and therefore, are not addressed by your purchase funnel.

MECLABS Institute’s patented Conversion Heuristic methodology has helped marketers better serve customers and optimize conversion rates by addressing customer anxiety (along with many other factors) for years.

In this free public talk on YouTube Live, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute (parent organization of MarketingExperiments), demystifies customer anxiety and applies more than two decades of research into why customers say “yes” to help you optimize your marketing and sales paths.

Key points in the video:

1:25 How the MECLABS family of research brands is responding to the COVID-19 crisis

3:37 Examples of irrational customer anxiety in marketing

9:45 1st point: When you realize the deepest source of anxiety is not from external factors, you will know how to correct it on your pages.

17:30 2nd point: Using testimonials incorrectly can amplify anxiety instead of reverse it.

21:58 Example of a good testimonial strategy: (Preponderance of Evidence) – Job Test Prep

22:50 Example of a good testimonial strategy: (High Authority Evidence) – MoCASec technology

25:15 Three types of testimonials you should not use

26:07 Live Optimization for mitigating anxiety: Viome gut health

33:56 3rd point: We need to learn how to treat classic purchase anxiety.

35:23 Case Study: How mitigating anxiety increased conversion 260% – VoIP Business Phone Solutions

If you would like your landing page considered for review in a future session, send the link and info to us. Even if your webpage isn’t chosen, you can learn from the optimization of your peers’ pages to get new ideas for improving your marketing.

Related Resources

A detailed look at MECLABS Conversion Heuristic to help you improve your marketing collateral with a proven methodology

More than ever, we need each other now

Topic:Personal
Posted on:Apr 3, 2020
Method:
Published by:Linda

Last night on the beach, I saw a young boy fighting a shark. His fishing rod was doubled over and he was steadily losing ground. He called for help, and so I asked for his three friends to brace him. They took turns battling. It was all at once beautiful and profound …

More than ever, we need each other now. “Social Distancing” is an unfortunate choice of words. I respect the concept, but its phrasing sends the wrong message. Let’s take turns supporting one another, battling the danger. Let’s fight together, win together, and grow together.

How can you help today? How can I help you?


Use Your Value Prop to Pivot: LIVE optimization to help with marketing amid coronavirus (Pt 3)

Topic:Webinars, Method
Posted on:Apr 3, 2020
Length:58:45
Published by:Linda

Businesses are struggling from the worldwide COVID-19 pandemic. We want to help you find new opportunities by providing free conversion optimization advice for your digital marketing webpages.

In this replay of a live, interactive YouTube session, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute (parent organization of MarketingExperiments), provides free conversion optimization feedback of audience-submitted pages.

If you would like your landing page considered for review, just email it to info@meclabs.com. Even if your webpage isn’t chosen, you can learn from the optimization of your peers’ pages to get new ideas for improving your marketing.

Key points in the video:

2:00 MECLABS conversion heuristic explained Learn more here: https://meclabs.com/about/heuristic

6:50 Live optimization – ISSCO custom software development

17:35 More ways MECLABS is helping businesses during the coronavirus crisis

18:25 Live optimization – Paragraph Punch

19:37 Live optimization – Templeman Co.

27:25 Live optimization – Healing disaster Trauma and Fears

33:09 Live optimization – International school

40:55 Tips for designing a webpage

46:00 Reader Question answered: Should I never start a webpage with a video?

46:13 Live optimization – Moor Spa

51:01 Live optimization – Truebrow

Related Resources

Get The 21 Psychological Elements that Power Effective Web Design Infographic: https://marketingexperiments.com/21-p...

MECLABS conversion heuristic explained: https://meclabs.com/about/heuristic

For more ideas about how what marketers can do in the face of this global pandemic, you can watch –Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact https://www.youtube.com/watch?v=AKeWK...

Use Your Value Prop to Pivot: LIVE optimization to help with marketing amid coronavirus (Pt 2)

Topic:Method, Webinars
Posted on:Apr 3, 2020
Length:55:58
Published by:Linda

Flint McGlaughlin, CEO and Managing Director, MECLABS Institute (parent organization of MarketingExperiments), provides conversion optimization feedback of audience-submitted pages to help marketers create an effective value proposition expression and find new opportunity.

Key points in the video:

5:07 Live optimization – All Lines insurance agency

17:30 Live optimization – Insurance Geeks

30:33 Live optimization – Urban Campus

37:06 Live optimization – MCR Medical Billing

42:06 Live optimization – Mediacube

48:14 Live optimization – Capitol Moving & Storage

If you would like your landing page considered for review, just email it to info@meclabs.com. Even if your webpage isn’t chosen, you can learn from the optimization of your peers’ pages to get new ideas for improving your marketing.

Use Your Value Prop to Pivot: LIVE conversion optimization to help with marketing amid coronavirus

Topic:Leadership, Webinars
Posted on:Apr 3, 2020
Length:60:01
Published by:Linda

Even with an NYSE and Nasdaq market selloff, with quarantines, with national emergencies, marketers can use their unique skills to help their companies and clients find the opportunity. It is, of course, seriously hard. With marketers across the globe dealing with evolving challenges and working from home, MarketingExperiments and MECLABS Institute are holding this YouTube Live event to bring us all together and spark your thinking on how you can pivot your brand based on its value proposition.

Flint McGlaughlin, CEO and Managing Director, MECLABS Institute (parent organization of MarketingExperiments), provides live conversion optimization feedback of audience-submitted pages to help marketers create an effective value proposition expression and find new opportunity.

Key points in the video:

6:41 The origin of Flint's communication training

11:29 Live optimization - Musictivity Travel site

17:29 Live optimization - Fractal LXP

20:18 MECLABS Conversion heuristic - a quick review

32:19 Live optimization - EasyDITA Technical documentation tool

47:36 Common mistakes marketers make and how to correct them.

53:33 Live optimization - Cecilia's Plumbing

Related Resources

The economic fallout from the novel coronavirus pandemic necessitates that many companies pivot their value propositions. Join Flint McGlaughlin for a special live version of the MECLABS Value Proposition Development course to learn how to help your company, your clients, and yourself navigate these tricky times. https://meclabs.com/LiveVP

Here is a free tool to identify the value you deliver customers so you can find new opportunity in the current environment – 7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests: Drive better results when you discover what it is about your business that customers love https://www.marketingsherpa.com/frees...

The 4 essential levels of value propositions - https://meclabs.com/vplevels

4 tools to help you evaluate and craft your value proposition - https://meclabs.com/vptoolbox

How to Model your Customer's Mind - Get 60 pages of successful case studies after applying the conversion heuristic to get ideas for your own webpages.

Marketing as an Artful Science

Topic:Science, Philosophy
Posted on:Apr 3, 2020
Method:
Published by:Linda

The marketer, as both scientist and poet, transcends the ordinary interrogative, infusing the offer with the power and elegance of a well-crafted value aphorism – a sort of mental fulcrum wherein the scales are tipped in favor of the perceived value.

-Flint McGlaughlin
MECLABS Institute


Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact

Topic:Webinars, Method
Posted on:Mar 23, 2020
Length:44:30
Published by:IT

COVID-19 has triggered fear and uncertainty across the globe. This global pandemic has caused stock markets to fall, business and leisure travel to drop, and consumers to engage in panicked buying of everything from hand sanitizer to toilet paper.

In the news, we’ve seen how the CDC and global health officials are responding. But, as a marketer, what is your role? What can you do for your company, your brand, your family, and others who are suffering and scared in the world around us?

In this special response to the current emergency, Flint McGlaughlin holds a YouTube Live to help bring like-minded marketers together and discuss:

  • The unique power we have as marketers
  • How to stretch budget, lower cost per acquisition (CPA), and produce results when everything else has been cut
  • How to interpret our current product offerings in this new environment and find the opportunity

Key points in the video:

  • 3:46 The success of your marketing messaging can be compared to these two stories in the news stories: A successful corn field wedding proposal and an unsuccessful first date
  • 10:29 Marketing is an elemental force that impacts the entire world.
  • 12:19 How the president of Russia uses careful marketing messaging to gain power.
  • 15:24 Marketers can use messaging to help others during this world crisis.
  • 20:28 NetSuite ads case study illustrates how conversion optimization can lower CPA, produce results, and widen margins. The same can be applied to help a struggling business.
  • 28:37 The essence of marketing is the message; the essence of the message is your value proposition.
  • 29:57 How you can re-apply your value proposition in a new context to help serve the customer through this difficult time.
  • 37:51 How Chipotle is doing this right now: https://www.thrillist.com/news/nation...

Here is a free tool to identify the value you deliver customers so you can find new opportunity in the current environment: 7 Steps to Discovering Your Essential Value Proposition with Simple A/B Tests: Drive better results when you discover what it is about your business that customers love https://www.marketingsherpa.com/frees...