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BC#2 Sales Funnel Copy: Five questions to help you create powerful message levers

Topic:Method, Webinars
Posted on:Dec 8, 2022
Length:00:09:03
Published by:Jane

You can see resources related to BuildClass #2 video at https://meclabs.com/course/sessions/s...

In BuildClass #2, Flint McGlaughlin teaches three principles to help you develop effective message levers.

Here are some of the most important insights from this class:

• It is vital to pre-test your messages in the channel till you achieve resonance.
• People are not falling into our funnel; they are falling out. The metaphor must be inverted.
• Spend twice as much time on your headline as you would on your CTA.
• If you don't win their attention, you won't win their wallet share.
• Don't ask for too much too soon. Match the ask to the mindset.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Sales Funnel Copy: Five questions to help you create powerful message levers.
1:17 How do we develop effective message levers?
1:29 Join a MECLABS Research Cohort – Test and build an AI-calibrated SuperFunnel. Email Flint at F.McGlaughlin@MECLABS.com to apply.
3:39 Use these 5 essential questions to select the lever which is best for your customer's Thought Sequence.
7:38 Results from advertising message levers experiment.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #2 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

BC#1 Sales Funnel Strategy: 3 vital insights to help you plan and build an AI-calibrated SuperFunnel

Topic:Method, Webinars
Posted on:Dec 5, 2022
Length:00:06:03
Published by:Jane

You can see resources related to BuildClass #1 video at https://meclabs.com/course/sessions/s...

In BuildClass #1, Flint McGlaughlin shows how to apply the methodology and the lessons from the FastClasses using real marketing experiments.

Here are some of the most important insights from this class:

• All of marketing can be distilled into four words: Sender, Receiver, Message, Means.
• The funnel does not occur in the channel; it occurs in the mind.
• Your funnel is the cognitive fabric of the mind stretched around the eight Micro-yes(es).
• Your landing page is your “text bank” for the rest of your funnel.
• Your funnel strategy can be calibrated with AI-driven FastTests.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Sales Funnel Strategy: 3 vital insights to help you plan and build an AI-calibrated SuperFunnel F.McGlaughlin@MECLABS.com to apply.
0:49 How can we develop a powerful next gen funnel strategy that maximizes conversion?
2:22 The eight Micro-yeses
4:45 Three insights for creating your funnel strategy
4:50 Results of an AI-driven FastTest
5:21 Join a MECLABS Research Cohort – Test and build an AI-optimized SuperFunnel.

Email To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #1 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

#26 Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy

Topic:Webinars, Method
Posted on:Oct 20, 2022
Length:00:05:39
Published by:Jane

You can see resources related to this Session #26 video at https://meclabs.com/course/sessions/l...

In Session #26, Flint McGlaughlin shares four ways to transform your results.

• Leverage the Blueprint (https://meclabs.com/course/blueprint/) as a guide (but not a template) to create or re-design your pages.
• Apply to join our new research cohort where we will help you test and build an AI-Calibrated MECLABS Superfunnel.
• Turn this into a certification program for your team.
• Apply for a MECLABS intensive and get our experts to help you

FASTTRACK the implementation of these principles in your business (45 days).

To learn more about any of the above or get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy.
1:41 Learn more about the AI-Calibrated MECLABS Superfunnel research cohort in the video Marketer Vs Machine: We need to train the marketer to train the machine (https://meclabs.com/research/marketer....
4:39 What was the most important principle you learned during this course? Share your thoughts in the comments section for this YouTube video.

This is session #26 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

#25 Call to Action Principles: Four Keys to Achieving Maximum Conversion

Topic:Lectures, Webinars, Philosophy, Method
Posted on:Oct 12, 2022
Length:00:05:21
Published by:Jane

You can see resources related to this Session #25 video at https://meclabs.com/course/sessions/c...

In Session #25, Flint McGlaughlin teaches how to structure the ask in your CTA for maximum conversion.

Here are some of the most important insights from this class:

• Marketers deal in ‘asks’; they collect ‘yes(es).’
• Reduce implied friction
• Focus on the prospect’s "want to know”
• Amplify the essence of the “give”
• Sync the ask with the buyer’s journey

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Call to Action Principles: Four keys to achieving maximum conversion
2:10 Flint misspoke. We ran the previous experiment in the video. This test is from MarketingSherpa’s reporting in the article “The Call to Action: 5 before-and-after examples of effective CTAs (with the results to prove it)” – https://www.marketingsherpa.com/artic... See Example #2.
4:40 Four key principles

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is session #25 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/.

The course is fully underwritten by MECLABS, with no monetary cost to participants.

#24 Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates

Topic:Method, Philosophy, Webinars
Posted on:Sep 6, 2022
Length:00:08:33
Published by:Jane

You can see resources related to this Session #24 video at https://meclabs.com/course/sessions/c...

In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.

Here are some of the most important insights from this class:

• The goal of the CTA is to initiate and complete the exchange of value.
• Beware of allowing the word “free” to signal the meaning “cheap.”
• Strip away vague phrases.
• Emphasize the customer's gain FIRST.
• Justify difficult asks with powerful (customer-centric) reasons.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates.
0:27 What text will work best for these buttons?
0:45 Which button will produce the highest conversion?
2:57 Is FREE a positive word?
7:49 CTA dangers checklist.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is session #24 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

#23 Call to Action Strategy:This marketer changed three words to improve conversion by 300%

Topic:Leadership, Webinars
Posted on:Aug 8, 2022
Length:00:08:45
Published by:Jane

Call to Action Strategy: This marketer changed three words to improve conversion by 300% You can see resources related to this Session #23 video at https://meclabs.com/course/sessions/c...

In Session #23, Flint McGlaughlin teaches three ways to tip the message lever so you can produce the highest-possible conversion rate.

Here are some of the most important insights from this class:

• Keep the focus of the message on the prospect and their gains.
• The design of the nav matches the progression in the mind culminating with the carefully targeted psychological climax.
• Target the essence of the prospect’s purchase intent.
• Leverage third-party authority. Let someone else do your bragging.
• Determine your prime movers and then emphasize them throughout the buying experience.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Call to Action Strategy: This marketer changed three words to improve conversion by 300%.
1:50 How do we tip the fulcrum in favor of perceived value?
2:25 Experiment with three call-to-action treatments.
5:16 You can see the results of the Get Started Now vs Estimate My Monthly Payment CTA experiment in our August 10th LiveClass – Boost conversion. Learn from 150+ CTA experiments. (https://sharpspring.meclabs.com/boost...)
5:25 Three ways to tip the fulcrum in favor of perceived value.
5:32 Experiment with four ad treatments.
8:04 Let’s help each other out. Write your CTAs in the YouTube comments for this video. For the next seven days, Flint will provide optimization suggestions for your CTAs in the comments. And you can provide suggestions for improving CTAs from your fellow community members as well.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is session #23 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. This free digital marketing course is fully underwritten by MECLABS, with no monetary cost to participants.

#22 Call to Action Examples: Compare 5 versions and see a 52% increase in conversion

Topic:Method, Webinars, Communication
Posted on:Jul 28, 2022
Length:00:09:05
Published by:Jane

You can see resources related to this Session #22 video at https://meclabs.com/course/sessions/c...

In Session #22, Flint McGlaughlin teaches how to maximize the power of our calls to action.

Here are some of the most important insights from this class:

• The marketer overcomes the negative resistance of gravity with the positive force of psychology.
• Motivation begins in the person (not the channel).
• Momentum increases due to the interplay between buyer motivation, product value proposition, brand equity, and committed motion.
• If motivation reaches a high enough threshold, it is sufficient to push through the friction of the CTA; if not, we need to stimulate forward motion.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Call To Action Examples: Compare 5 versions and see a 52% increase in conversion.
0:09 Guess which CTA performed better and see which achieved a 52% lift
1:20 Rapid Review from FastClass04 – Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage) (https://meclabs.com/course/sessions/y...)
1:42 Rapid Review from FastClass 17 – Above-the-Fold Optimization: How to improve conversion with powerful bullet points (https://meclabs.com/course/sessions/a...)
4:00 Guess which CTA button performed better and learn which achieved a 75% lift
8:15 To better learn, you can interact with Flint and your peers. Take a look at two calls to action and think about which one would perform better and why. Write your answer in the YouTube comments for this video.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

#21 Value Proposition Credibility: 3 ways to help people instantly believe your message

Topic:Lectures, Webinars, Method
Posted on:Jun 22, 2022
Length:00:11:23
Published by:Jane

Value Proposition Credibility: 3 ways to help people instantly believe your message

In Session #21, Flint McGlaughlin teaches how you can help your customers conclude that your marketing message is believable

You can see resources related to this Session #21 video at https://meclabs.com/course/lessons/va...

In Session #21, Flint McGlaughlin teaches how you can help your customers conclude that your marketing message is believable. Here are some of the most important insights from this class:

• The world does not need “expert” marketers; the world needs marketers who are expert at thinking like consumers.
• Let the WHY drive the WHAT in the prospect's mind.
• Do not make claims; foster conclusions.
• There are three keys to communicate your value proposition with organic credibility – specification, quantification, verification.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Value Proposition Credibility: 3 ways to help people instantly believe your message.
0:50 A value prop is an ultimate reason that must produce four conclusions – APPEAL: I want this now (see FastClass #19), EXCLUSIVITY: I want this now from you (see FastClass #19), CLARITY: I understand this (see FastClass #20), and CREDIBILITY: I believe this (taught in this FastClass).
4:20 How can we communicate our value proposition in a way that people will naturally, instantly believe?
6:25 If you need help building a value proposition codex, email F.McGlaughlin@MECLABS.com
10:37 Have you substituted general descriptions with specific facts? Have you supported your message with numbers and data? Have you let someone else do your bragging?

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is session #21 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. This free digital marketing course is fully underwritten by MECLABS, with no monetary cost to participants.

#20 Value Proposition Danger: If you make this mistake your offer’s value does not matter

Topic:Method, Webinars, Lectures
Posted on:Jun 10, 2022
Length:00:12:13
Published by:Jane

You can see resources related to this Session #20 video at https://meclabs.com/course/lessons/va...

In the previous session, you learned about appeal and exclusivity. In Session #20, Flint McGlaughlin teaches a third concept you can use to ramp up the force of your company’s value proposition.

Here are some of the most important insights from this class:

• Your offer’s net force must have sufficient power to produce a conversion.
• The task of the marketer is to maximize PERCEIVED value and minimize PERCEIVED cost.
• Conversion optimization does not occur on the page. It occurs in the mind.
• A value proposition is a monopoly in the mind.
• People need to understand before they believe. People need to believe before they will receive.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Value Proposition Danger: If you make this mistake your offer’s value does not matter.
0:45 Leverage the Psychological Calculus of your value proposition.
2:19 Practical example from the health insurance industry.
7:21 What is the “because factor” in this example, and what is wrong with it? Write your answer in the YouTube comments section of this video in the next seven days, and Flint will interact with you so you can learn.
7:45 Enforce the absolute Clarity of your message.
8:11 Case study for subscription product.
9:00 Ecommerce example with steps.
10:32 Example from travel industry.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is session #20 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

#19 Value Proposition Power: 3 ways to intensify the force of your value proposition

Topic:Lectures, Webinars, Method
Posted on:Jun 1, 2022
Length:00:07:41
Published by:Jane

Value Proposition Power: 3 ways to intensify the force of your value proposition

You can see resources related to this Session #19 video at https://meclabs.com/course/lessons/va...

In Session #19, Flint McGlaughlin teaches the first two of four conclusions that precede every decision to purchase.

Here are some of the most important insights from this class:

• Refine your value prop until it becomes a reason...the summation of a rational/emotional argument.
• Separate the means from the end. Focus on the customer's experience of the value.
• The art of the marketer is to position the offer with Appeal and Exclusivity.
• Conversion doesn't happen on the page. Conversion happens in the mind.
• Value that is not perceived will not be received.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Value Proposition Power: 3 ways to intensify the force of your value proposition.
1:20 Let us help – write down a value proposition, then put it in the YouTube comments for this video. If you do so in the next seven days, Flint will give you ideas for optimizing that value prop.
4:24 Your objective is to win Micro-Yes 5: Yes, I want this now (see the Landing Page Blueprint – https://meclabs.com/course/blueprint/).
4:29 “I'm referencing the Micro-Yeses is in a different order than I will in the end, but we're going to focus on this order to help you learn best.”
4:38 Three ways to strengthen your value proposition
6:37 Marketer, is your answer to the ultimate value prop question an ultimate reason?

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

To get further help with your value prop, you can join us on June 1st for “How to Craft Your Value Proposition: A live, working session with Flint McGlaughlin” (https://meclabs.com/course/how-to-cra...). There is no cost to attend.

This is session #19 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. This free digital marketing course is fully underwritten by MECLABS, with no monetary cost to participants.