Thank you for visiting this site. We trust you find its content helpful. New content is added regularly, so check back often. If you find any of it particularly thought-provoking, please feel free to leave a comment.
 
 

Latest Content

Marketers Stand Together: 3 powerful ways your marketing can combat coronavirus COVID-19’s impact

Topic:Webinars, Method
Posted on:Mar 23, 2020
Length:44:30
Published by:IT

COVID-19 has triggered fear and uncertainty across the globe. This global pandemic has caused stock markets to fall, business and leisure travel to drop, and consumers to engage in panicked buying of everything from hand sanitizer to toilet paper.

In the news, we’ve seen how the CDC and global health officials are responding. But, as a marketer, what is your role? What can you do for your company, your brand, your family, and others who are suffering and scared in the world around us?

In this special response to the current emergency, Flint McGlaughlin will be holding a YouTube Live to help bring like-minded marketers together and discuss:

The unique power we have as marketers

How to stretch budget, lower cost per acquisition (CPA), and produce results when everything else has been cut

How to interpret our current product offerings in this new environment and find the opportunity

The Essence of Entrepreneurship

Topic:Method
Posted on:Mar 6, 2020
Method:
Published by:Linda

The essence of entrepreneurship is marketing;

the essence of marketing is the message;

the essence of the message is the value proposition.

-Flint McGlaughlin
MECLABS Institute


The Marketer/Philosopher as an Essentialist

Topic:Communication, Management
Posted on:Mar 6, 2020
Method:
Published by:Linda

The Marketer/Philosopher is an essentialist.

They serve the "each" as opposed to the "every."

They believe that to know one person is more rewarding (and powerful) than to know about many people.

-Flint McGlaughlin
MECLABS Institute


Get to Yes: Three conversion lessons learned from FBI hostage negotiation

Topic:Webinars, Method
Posted on:Mar 6, 2020
Length:01:02:59
Published by:Linda

Not too long ago, the aunt of a prominent Haitian political figure was kidnapped and held for a $150,000 ransom demand. Hostage negotiator Chris Voss managed to convince the hostage-takers to release her for just $4751 and a CD player. It's a pretty incredible (true) story. 

So how did he do it?

In this video, Flint McGlaughlin explains Voss's secret, pointing out three lessons that business owners, marketers — and anyone else who needs to negotiate a deal — can learn to increase conversion.

Key points in the video:

4:34 Flint asserts that the negotiation principles revealed in the book Never Split the Difference by Chris Voss can be applied to marketing to increase conversion rates
6:00 Lesson #1: Use pattern recognition from the data to gain customer wisdom (Patterns transform info into wisdom)
7:40 A brief explanation of The Discovery Triad
12:04 Create a hypothesis from the patterns. Case study: B2B to Pharmaceuticals company attempts to increase email opens.
15:50 Lesson #2: Empathize, build rapport and transfer that to trust.
24:34 Case study: Online people search company attempts to recover abandoned carts.
33:44 Lesson #3: Conclusions not implied will likely be denied.
37:20 Case study: Health/Nutritional drink landing page wants to increase conversions.
42:14 Flint dissects the words Voss used with the hostage-takers to bring the 150,000 hostage return demand fee down to $4751 plus a CD stereo.
53:48 Recap of all three principles
55:38 Study: The effect of brain images on judgments of scientific reasoning
59:01 Vitamin provider wants to increase total revenue by optimizing its ecommerce page.

If you would like your landing pages or other marketing considered for live optimization – on-the-spot analysis by McGlaughlin sharing how to improve conversion with the audience during a future session – just send your landing page, print ad, email, etc. to info@meclabs.com

On Living a Satisfying Life

Topic:Personal, Philosophy
Posted on:Mar 6, 2020
Method:
Published by:Linda

If you would live a satisfying life, then pay attention to "Pre-Regret.

This condition begins with an urgent sense that something you are doing, or not doing, is leading to pain.

-Flint McGlaughlin
MECLABS Institute


Conclusions Precede Decisions: Two case studies that teach the most effective way to amplify conversion

Topic:Method, Webinars
Posted on:Mar 6, 2020
Length:00:37:34
Published by:Linda

To transform the results you can get with your conversion optimization efforts, Flint McGlaughlin shares a deeper understanding into how customers (and human beings in general) make conclusions that impact the choices they make, choices like making a purchase or completing a lead generation form.

To help you apply these principles to your own marketing, McGlaughlin, the CEO and Managing Director of MECLABS Institute (parent organization of MarketingExperiments), shares case studies about landing page optimization for a mattress brand and pricing strategy for a software as a service.

If you would like your landing pages or other marketing considered for live optimization – on-the-spot analysis by McGlaughlin sharing how to improve conversion with the audience during a future session – just send your landing page, print ad, email, etc. to info@meclabs.com

Internal Clarity vs. External Clarity

Topic:Leadership, Communication, Management, Philosophy
Posted on:Feb 7, 2020
Method:
Published by:Austin

Marketers, in their role as philosopher, must keep management from gaining internal clarity at the expense of external clarity.

It is dangerous to succumb to the illusion that the prospect sees our company the way we see it.

-Flint McGlaughlin
MECLABS Institute


150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results (Part 2)

Topic:Method, Lectures
Posted on:Feb 5, 2020
Length:00:27:40
Published by:Austin

This is part two in our series about effective call-to-action strategies that increase your webpage's performance. Part one is available here: https://youtu.be/onmRwe7o7Qo

We did a meta-analysis of 150 of our experiments to determine six common cognitive conditions in the minds of webpage visitors regarding the call-to-action that hurt conversion. In this session, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, shows you how to improve your call-to-action by mitigating anxiety with strategic overcorrection methods.

If you would like your landing pages or other marketing to be considered for live optimization – on-the-spot analysis with Flint sharing how to improve conversion during upcoming sessions – send it to us at info@meclabs.

Key points in the video:
2:38 Cognitive Condition #4: Paralysis and its root causes.
5:24 Live Optimization: Audience-submitted CTA from a medical provider
8:47 Condition #4's solution can be found in these case studies ...
13:35 Here's a checklist you can use on your webpages with criteria for a good CTA, and Condition 4
13:51 Cognitive Condition #5: Decision hesitation and its root causes.
15:12 Condition #5's solution can be found in these case studies ...
20:10 Cognitive Condition #6: Mismatched expectations and its root causes.
21:10 Live Optimization: Audience-submitted CTA from a Pet supplies provider
22:00 Condition #6's solution can be found in these case studies ...

"Asking 'how' leads to information; asking 'why' leads to wisdom." This is the essence of Dr. Flint McGlaughlin's book, The Marketer as Philosopher
For more information, you can visit https://map.flintmcglaughlin.com

Consensus vs. Conversion

Topic:Communication, Management
Posted on:Jan 30, 2020
Method:
Published by:Austin

Consensus is the killer of conversion.

-Flint McGlaughlin
MECLABS Institute


150 Experiments on the Call-to-Action: Six psychological conditions that hinder our results

Topic:Webinars, Method
Posted on:Jan 29, 2020
Length:00:36:45
Published by:Austin

One of the fastest ways to increase your performance is to improve your call-to-action. We did a meta-analysis of 150 of our experiments to determine 6 cognitive conditions that can hurt conversion.

In this session, Flint McGlaughlin, CEO and Managing Director, MECLABS Institute, shows you how to improve your call-to-action by lining it up more logically with your page visitors' sequence of thought. This session is loaded with practical case studies and examples, both good and bad, to help you avoid common CTA errors and give you ideas for your own webpages.

If you would like your landing pages or other marketing to be considered for live optimization – on-the-spot analysis with Flint sharing how to improve conversion during upcoming sessions – send it to us at info@meclabs.

Key points in the video:
1:14 Which CTA won?
6:54 Key principle #1 - CTA is more than a button, it is ...
9:23 Key principle #2 - CTA depends upon the context of ...
10:27 6 negative conditions the customer experiences when they see a call-to-action
11:21 Cognitive condition #1: apathy, and the root cause
13:12 Condition #1's solution can be found in this case study: Defence contractor
18:00 Condition #2: negative surprise and its root causes
19:42 Condition #2's solution can be found in these case studies ...
26:32 Two flawed "asks"
27:20 Here's a checklist you can use on your webpages with criteria for a good CTA, and Condition 3: Too many choices.
29:38 The solution can be found in these case studies ... This is part one of a two-part series on the call-to-action.

You can view part two here: https://youtu.be/dn868FkDqD8

"Asking 'how' leads to information; asking 'why' leads to wisdom." This is the essence of Dr. Flint McGlaughlin's book, The Marketer as Philosopher

For more information, you can visit https://map.flintmcglaughlin.com