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MECLABS AI: A brief glimpse into what is coming!

Topic:Webinars
Posted on:Feb 26, 2024
Length:
Published by:Talor

https://MeclabsAI.com can write your headlines, value prop, competitive analysis, and more – based on 10,000 marketing experiments. Totally FREE, you don’t even have to register (for now). Step into the builder's realm where innovative AI technology meets cutting-edge marketing strategies. We're not just talking about mere tweaks; this is about a transformative approach that redefines the digital marketing landscape. Today, we take you through glimpse of a prototype's intricate creation process, adhering to the proven MECLABS methodology.

Transforming Marketing with MECLABS AI: A New Paradigm

Topic:Webinars
Posted on:Feb 7, 2024
Length:
Published by:Talor

https://MeclabsAI.com can write your headlines, value prop, competitive analysis, and more – based on 10,000 marketing experiments. Totally FREE, you don’t even have to register (for now).

In this replay of a live AI Guild session, join Flint McGlaughlin on an enlightening journey into the world of MECLABS AI, where we're pushing the boundaries of marketing education using the Marketing Professor. In this exclusive video, dive deep into the creation of a comprehensive 7-day course tailored to imbue new marketing leaders with the profound insights of the MECLABS methodology.

🎯 What's Inside:

• An insider's look at crafting an educational curriculum with MECLABS AI

• Real-time development of session content with interactive exercises

• Strategies for understanding and applying customer-centric marketing principles

• A glimpse at innovative tools for reinforcing learning, including AI-generated flashcards

💡 Who Should Watch:

• Marketing professionals eager to enhance their strategic approach

• New marketing leaders looking for a structured learning path

• Business owners interested in implementing customer-centric methods

• Educators in search of dynamic ways to teach marketing concepts

Creative AI Marketing: Escaping the ‘Vending Machine Mentality’

Topic:Webinars
Posted on:Jan 26, 2024
Length:
Published by:Talor

In this excerpt of an AI Guild session, Flint McGlaughlin delved into the transformative potential of AI in stimulating creative thinking within the marketing industry.

Moving beyond the 'vending machine' approach to AI, he explored thought-provoking questions and strategies to break industry norms, leverage emerging technologies, and integrate insights from diverse disciplines.

Watch now to see Flint discuss how AI can be a partner in creativity, not just a tool for answers, and how this shift in perspective can lead to groundbreaking marketing campaigns and strategies.

Whether you're in an agency or leading your marketing team, these insights offer keys to unlocking new levels of client satisfaction and engagement. Get ready to challenge your thinking and co-create a future that impresses and innovates.

MeclabsAI can write your headlines, value prop, competitive analysis, and more – based on 10,000 marketing experiments. It’s totally FREE to use, you don’t even have to register (for now).

AI + Synoptic Layered Approach = Transformed Webpage Conversion

Topic:Webinars
Posted on:Dec 21, 2023
Length:
Published by:Talor

Join us on this journey into the future of customer interaction and marketing innovation by getting your FREE trial to the AI Guild at https://meclabs.com/AI

In this excerpt from a live, interactive AI Guild session, Flint McGlaughlin teaches effective webpage design with a focus on the 'Synoptic Layered Approach.’ Flint walks you through the intricacies of creating compelling content that captures audience attention from the very beginning. The excerpt begins with a clear explanation of what the Synoptic Layered Approach entails, highlighting its importance in crafting headlines, subheadlines, opening paragraphs, and bullet points.

Learn how to secure those crucial first 'micro-yeses' from your audience, ensuring they pay attention and engage with your content. Discover the concept of 'story click', a pivotal moment when a visitor understands and connects with your page's narrative and see how this can be applied to enhance your website's effectiveness.

Flint shares practical examples, including a look into the 'SuperFunnel' and its teaching notes, to illustrate how to make your website context-specific and appealing. You'll also see real-life applications from tools like Readwise and My Mind, showcasing how infographics and thoughtful content layout can significantly improve user engagement.

Toward the end, Flint demonstrates a live session with ChatGPT, planning the top six inches of a landing page using MECLABS Institute's methodologies. This hands-on segment reveals how artificial intelligence can be leveraged to create compelling, effective website content.

Whether you're a marketing professional, a web designer, or simply interested in enhancing your online presence, this AI Guild excerpt is packed with valuable insights and actionable strategies to elevate your website's initial impact.

AI Customer Simulations: A Marketing Revolution!

Topic:Webinars
Posted on:Dec 21, 2023
Length:
Published by:Talor

Join us on this journey into the future of customer interaction and marketing innovation by getting your FREE trial to the AI Guild at https://meclabs.com/AI

In this excerpt from a live, interactive AI Guild session, Flint McGlaughlin delves into the groundbreaking potential of artificial intelligence in enhancing customer understanding and engagement. Flint explores the latest developments in AI technology, focusing on the creation of an AI-based 'Ideal Customer Simulation.' This innovative approach moves beyond traditional customer theory, allowing for a more dynamic and interactive model of customer behavior and preferences.

Discover how to use ChatGPT to build a sophisticated AI agent that simulates real customer interactions. Learn the step-by-step process of programming this AI agent, including how to input crucial customer profile data and configure its capabilities for tasks like web browsing, image generation, and complex code interpretation.

Watch to see a live demonstration how this technology can help you gain deep insights into customer decision-making processes. Witness the AI agent's ability to generate personalized responses and strategies to specific marketing scenarios, such as understanding what drives a customer to pay a premium for a product.

This video is a must-watch for marketing professionals, business strategists, and anyone interested in leveraging AI for enhanced customer engagement. It's not just about increasing conversions; it's about gaining profound customer learnings that can inform product development, value propositions, and competitive strategies in today's dynamic market.

BC#7 Sales Funnel Design: How to combine an “old school” journal, a web page builder, and DALL·E

Topic:Method, Webinars
Posted on:Feb 15, 2023
Length:00:08:15
Published by:Jane

You can see resources related to BuildClass #7 video at https://meclabs.com/course/sessions/s...

In BuildClass #7, Flint McGlaughlin teaches how to combine the offer psychology with AI technology.

Here are some of the most important insights from this class:

• The top of your webpage should encapsulate the essence of your offer.
• Test. Let the customer tell you the best way to communicate your message.
• Build trust with CONGRUENCE and CONTINUITY.
• Congruence is getting the whole to agree. Continuity is getting each step to agree.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Sales Funnel Design: How to combine an "old school" journal, a web page builder, and DALL·E.
0:50 Enroll to get access to your free dashboard – https://meclabs.com/course/enroll/
1:14 Get on the waitlist for "ChatGPT and AI: 40 days to transform your entire marketing funnel" by emailing F.McGlaughlin@MECLABS.com.
2:15 Watch all of the FastClasses for free at https://meclabs.com/course/
5:33 See some examples images Flint created in DALL·E.
7:20 Share the landing pages you make on the MECLABS SuperFunnel Research Cohort group on LinkedIn to get feedback – https://www.linkedin.com/groups/41533/
7:35 To see if this community is a fit for you, join the next LiveClass. It is free to attend. Just email Flint with the word "LiveClass" in the subject line – F.McGlaughlin@MECLABS.com.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #7 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

BC#6 Sales Funnel and ChatGPT: 6 ways to leverage AI now to develop a powerful value proposition

Topic:Method, Webinars
Posted on:Jan 31, 2023
Length:00:10:42
Published by:Jane

You can see resources related to BuildClass #6 video at https://meclabs.com/course/sessions/s...

In BuildClass #6, Flint McGlaughlin teaches how to use ChatGPT to help generate ideas and overcome your creative block.

Here are some of the most important insights from this class:

• AI is NOW! You must move fast.
• At this stage in the development of ChatGPT, marketers can gain an advantage with this strategy: Ideate and Edit.
• The key to capturing value from ChatGPT (at this stage) is to "stack" prompts.
• It is easier to be a critic than a creative; use ChatGPT to ideate.
• Our brains are unable to keep up with the PACE OF THE PACE of change.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Sales Funnel and ChatGPT: 6 ways to leverage AI now to develop a powerful value proposition.
2:15 Will the contextual guidance of ChatGPT with three fact sets enable a usable output?
4:10 Flint asked, "Does ChatGPT understand parts of speech? ANSWER? "No, ChatGPT does not understand parts of speech. ChatGPT is a natural language processing (NLP) model that uses machine learning to generate responses to user input. It is not programmed to recognize and parse parts of speech."
5:01 Join a MECLABS Research Cohort – Test and build an AI-calibrated SuperFunnel. Email Flint: F.McGlaughlin@MECLABS.com
8:38 Six steps for ideating marketing headlines with ChatGPT.
9:51 In the comments section for this video, tell us which ChatGPT-generated headline you think would be most effective.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #6 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

BC#5 Sales Funnel Planning: Three ways to diagram and densify the force of your value proposition

Topic:Webinars, Method
Posted on:Jan 11, 2023
Length:00:06:50
Published by:Jane

You can see resources related to BuildClass #5 video at https://meclabs.com/course/sessions/s...

In BuildClass #5, Flint McGlaughlin teaches how to analyze and amplify the force of your value proposition.

Here are some of the most important insights from this class:

• If it’s not a reason, it’s not a value prop.
• Look for a way to substantiate your qualitative claims.
• Let others make qualitative statements about you.
• Make only quantitative statements about yourself.
• When you have the best value prop, clarity is persuasion.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Sales Funnel Planning: Three ways to diagram and densify the force of your value proposition.
1:24 Join a MECLABS Research Cohort – Test and build an AI-calibrated SuperFunnel. Email Flint: F.McGlaughlin@MECLABS.com
3:33 Three essential steps for an effective value proposition.
5:34 Six steps to analyze your value proposition answer with the MECLABS Venn Diagram.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #5 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

BC#4 Sales Funnel Offers: How to select and refine the best value proposition for your campaign

Topic:Method, Webinars
Posted on:Jan 11, 2023
Length:00:10:41
Published by:Jane

You can see resources related to BuildClass #4 video at https://meclabs.com/course/sessions/s...

In BuildClass #4, Flint McGlaughlin teaches about value proposition type and articulation in a marketing funnel.

Here are some of the most important insights from this class:

• The action of sales should be grounded in the reflection of marketing.
• Ask yourself, “Whom exactly will I serve best with this funnel?”
• Select the type of value proposition that best matches where the person is in the buyer’s journey.
• Use the smallest necessary “ask.”
• If you are not DELIVERING value, you should be PROMISING it, or IMPLYING it.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Sales Funnel Offers: How to select and refine the best value proposition for your campaign.
1:36 The two most important questions you can ask regarding your funnel.
6:24 Join a MECLABS Research Cohort – Test and build an AI-calibrated SuperFunnel. Email Flint: F.McGlaughlin@MECLABS.com
8:12 Three essential steps for selecting and refining your marketing funnel’s value prop.
9:30 Challenge yourself with these questions.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #4 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

BC#3 Sales Funnel Power: 3 steps to help you lay the foundation of your value proposition

Topic:Method, Webinars
Posted on:Dec 15, 2022
Length:00:05:50
Published by:Jane

In BuildClass #3, Flint McGlaughlin teaches how to give customers a foundational understanding before you structure your value prop argument.

Here are some of the most important insights from this class:

• The WHY only matters after the WHAT.
• If you can't explain your model to a child, then you can't explain your model.
• Use the top four inches of the page to achieve “story click.”
• Stop throwing “tries” at the page.
• We need to field the right offer at the right time for the right person.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Sales Funnel Power: Three steps to help you lay the foundation of your value proposition
2:21 Explain your offering to us in less than three sentences in the YouTube comments for this video.
3:05 A description of the Synoptic-Layered Approach to communicating your brand’s value proposition on the top module of a landing page.
4:15 Three essential ways to communicate your offer.
4:32 Four conclusions that power your value proposition.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #3 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.