You can see resources related to BuildClass #7 video at https://meclabs.com/course/sessions/s...

In BuildClass #7, Flint McGlaughlin teaches how to combine the offer psychology with AI technology.

Here are some of the most important insights from this class:

• The top of your webpage should encapsulate the essence of your offer.
• Test. Let the customer tell you the best way to communicate your message.
• Build trust with CONGRUENCE and CONTINUITY.
• Congruence is getting the whole to agree. Continuity is getting each step to agree.

You can watch the full video above, or jump ahead to these key takeaways:

• 0:00 Sales Funnel Design: How to combine an "old school" journal, a web page builder, and DALL·E.
• 0:50 Enroll to get access to your free dashboard – https://meclabs.com/course/enroll/
• 1:14 Get on the waitlist for "ChatGPT and AI: 40 days to transform your entire marketing funnel" by emailing F.McGlaughlin@MECLABS.com.
• 2:15 Watch all of the FastClasses for free at https://meclabs.com/course/
• 5:33 See some examples images Flint created in DALL·E.
• 7:20 Share the landing pages you make on the MECLABS SuperFunnel Research Cohort group on LinkedIn to get feedback – https://www.linkedin.com/groups/41533/
• 7:35 To see if this community is a fit for you, join the next LiveClass. It is free to attend. Just email Flint with the word "LiveClass" in the subject line – F.McGlaughlin@MECLABS.com.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #7 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

You can see resources related to BuildClass #6 video at https://meclabs.com/course/sessions/s...

In BuildClass #6, Flint McGlaughlin teaches how to use ChatGPT to help generate ideas and overcome your creative block.

Here are some of the most important insights from this class:

• AI is NOW! You must move fast.
• At this stage in the development of ChatGPT, marketers can gain an advantage with this strategy: Ideate and Edit.
• The key to capturing value from ChatGPT (at this stage) is to "stack" prompts.
• It is easier to be a critic than a creative; use ChatGPT to ideate.
• Our brains are unable to keep up with the PACE OF THE PACE of change.

You can watch the full video above, or jump ahead to these key takeaways:

• 0:00 Sales Funnel and ChatGPT: 6 ways to leverage AI now to develop a powerful value proposition.
• 2:15 Will the contextual guidance of ChatGPT with three fact sets enable a usable output?
• 4:10 Flint asked, "Does ChatGPT understand parts of speech? ANSWER? "No, ChatGPT does not understand parts of speech. ChatGPT is a natural language processing (NLP) model that uses machine learning to generate responses to user input. It is not programmed to recognize and parse parts of speech."
• 5:01 Join a MECLABS Research Cohort – Test and build an AI-calibrated SuperFunnel. Email Flint: F.McGlaughlin@MECLABS.com
• 8:38 Six steps for ideating marketing headlines with ChatGPT.
• 9:51 In the comments section for this video, tell us which ChatGPT-generated headline you think would be most effective.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #6 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

You can see resources related to BuildClass #5 video at https://meclabs.com/course/sessions/s...

In BuildClass #5, Flint McGlaughlin teaches how to analyze and amplify the force of your value proposition.

Here are some of the most important insights from this class:

• If it’s not a reason, it’s not a value prop.
• Look for a way to substantiate your qualitative claims.
• Let others make qualitative statements about you.
• Make only quantitative statements about yourself.
• When you have the best value prop, clarity is persuasion.

You can watch the full video above, or jump ahead to these key takeaways:

• 0:00 Sales Funnel Planning: Three ways to diagram and densify the force of your value proposition.
• 1:24 Join a MECLABS Research Cohort – Test and build an AI-calibrated SuperFunnel. Email Flint: F.McGlaughlin@MECLABS.com
• 3:33 Three essential steps for an effective value proposition.
• 5:34 Six steps to analyze your value proposition answer with the MECLABS Venn Diagram.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #5 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

You can see resources related to BuildClass #4 video at https://meclabs.com/course/sessions/s...

In BuildClass #4, Flint McGlaughlin teaches about value proposition type and articulation in a marketing funnel.

Here are some of the most important insights from this class:

• The action of sales should be grounded in the reflection of marketing.
• Ask yourself, “Whom exactly will I serve best with this funnel?”
• Select the type of value proposition that best matches where the person is in the buyer’s journey.
• Use the smallest necessary “ask.”
• If you are not DELIVERING value, you should be PROMISING it, or IMPLYING it.

You can watch the full video above, or jump ahead to these key takeaways:

• 0:00 Sales Funnel Offers: How to select and refine the best value proposition for your campaign.
• 1:36 The two most important questions you can ask regarding your funnel.
• 6:24 Join a MECLABS Research Cohort – Test and build an AI-calibrated SuperFunnel. Email Flint: F.McGlaughlin@MECLABS.com
• 8:12 Three essential steps for selecting and refining your marketing funnel’s value prop.
• 9:30 Challenge yourself with these questions.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #4 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

In BuildClass #3, Flint McGlaughlin teaches how to give customers a foundational understanding before you structure your value prop argument.

Here are some of the most important insights from this class:

• The WHY only matters after the WHAT.
• If you can't explain your model to a child, then you can't explain your model.
• Use the top four inches of the page to achieve “story click.”
• Stop throwing “tries” at the page.
• We need to field the right offer at the right time for the right person.

You can watch the full video above, or jump ahead to these key takeaways:

• 0:00 Sales Funnel Power: Three steps to help you lay the foundation of your value proposition
• 2:21 Explain your offering to us in less than three sentences in the YouTube comments for this video.
• 3:05 A description of the Synoptic-Layered Approach to communicating your brand’s value proposition on the top module of a landing page.
• 4:15 Three essential ways to communicate your offer.
• 4:32 Four conclusions that power your value proposition.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #3 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

You can see resources related to BuildClass #2 video at https://meclabs.com/course/sessions/s...

In BuildClass #2, Flint McGlaughlin teaches three principles to help you develop effective message levers.

Here are some of the most important insights from this class:

• It is vital to pre-test your messages in the channel till you achieve resonance.
• People are not falling into our funnel; they are falling out. The metaphor must be inverted.
• Spend twice as much time on your headline as you would on your CTA.
• If you don't win their attention, you won't win their wallet share.
• Don't ask for too much too soon. Match the ask to the mindset.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Sales Funnel Copy: Five questions to help you create powerful message levers.
1:17 How do we develop effective message levers?
1:29 Join a MECLABS Research Cohort – Test and build an AI-calibrated SuperFunnel. Email Flint at F.McGlaughlin@MECLABS.com to apply.
3:39 Use these 5 essential questions to select the lever which is best for your customer's Thought Sequence.
7:38 Results from advertising message levers experiment.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #2 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

You can see resources related to BuildClass #1 video at https://meclabs.com/course/sessions/s...

In BuildClass #1, Flint McGlaughlin shows how to apply the methodology and the lessons from the FastClasses using real marketing experiments.

Here are some of the most important insights from this class:

• All of marketing can be distilled into four words: Sender, Receiver, Message, Means.
• The funnel does not occur in the channel; it occurs in the mind.
• Your funnel is the cognitive fabric of the mind stretched around the eight Micro-yes(es).
• Your landing page is your “text bank” for the rest of your funnel.
• Your funnel strategy can be calibrated with AI-driven FastTests.

You can watch the full video above, or jump ahead to these key takeaways:

• 0:00 Sales Funnel Strategy: 3 vital insights to help you plan and build an AI-calibrated SuperFunnel F.McGlaughlin@MECLABS.com to apply.
• 0:49 How can we develop a powerful next gen funnel strategy that maximizes conversion?
• 2:22 The eight Micro-yeses
• 4:45 Three insights for creating your funnel strategy
• 4:50 Results of an AI-driven FastTest
• 5:21 Join a MECLABS Research Cohort – Test and build an AI-optimized SuperFunnel.

Email To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #1 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

You can see resources related to this Session #26 video at https://meclabs.com/course/sessions/l...

In Session #26, Flint McGlaughlin shares four ways to transform your results.

• Leverage the Blueprint (https://meclabs.com/course/blueprint/) as a guide (but not a template) to create or re-design your pages.
• Apply to join our new research cohort where we will help you test and build an AI-Calibrated MECLABS Superfunnel.
• Turn this into a certification program for your team.
• Apply for a MECLABS intensive and get our experts to help you

FASTTRACK the implementation of these principles in your business (45 days).

To learn more about any of the above or get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

You can watch the full video above, or jump ahead to these key takeaways:

• 0:00 Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy.
• 1:41 Learn more about the AI-Calibrated MECLABS Superfunnel research cohort in the video Marketer Vs Machine: We need to train the marketer to train the machine (https://meclabs.com/research/marketer....
• 4:39 What was the most important principle you learned during this course? Share your thoughts in the comments section for this YouTube video.

This is session #26 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

You can see resources related to this Session #25 video at https://meclabs.com/course/sessions/c...

In Session #25, Flint McGlaughlin teaches how to structure the ask in your CTA for maximum conversion.

Here are some of the most important insights from this class:

• Marketers deal in ‘asks’; they collect ‘yes(es).’
• Reduce implied friction
• Focus on the prospect’s "want to know”
• Amplify the essence of the “give”
• Sync the ask with the buyer’s journey

You can watch the full video above, or jump ahead to these key takeaways:

• 0:00 Call to Action Principles: Four keys to achieving maximum conversion
• 2:10 Flint misspoke. We ran the previous experiment in the video. This test is from MarketingSherpa’s reporting in the article “The Call to Action: 5 before-and-after examples of effective CTAs (with the results to prove it)” – https://www.marketingsherpa.com/artic... See Example #2.
• 4:40 Four key principles

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is session #25 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/.

The course is fully underwritten by MECLABS, with no monetary cost to participants.

You can see resources related to this Session #24 video at https://meclabs.com/course/sessions/c...

In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.

Here are some of the most important insights from this class:

• The goal of the CTA is to initiate and complete the exchange of value.
• Beware of allowing the word “free” to signal the meaning “cheap.”
• Strip away vague phrases.
• Emphasize the customer's gain FIRST.
• Justify difficult asks with powerful (customer-centric) reasons.

You can watch the full video above, or jump ahead to these key takeaways:

• 0:00 Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates.
• 0:27 What text will work best for these buttons?
• 0:45 Which button will produce the highest conversion?
• 2:57 Is FREE a positive word?
• 7:49 CTA dangers checklist.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is session #24 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.