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BC#5 Sales Funnel Planning: Three ways to diagram and densify the force of your value proposition

Topic:Webinars, Method
Posted on:Jan 11, 2023
Length:00:06:50
Published by:Jane

You can see resources related to BuildClass #5 video at https://meclabs.com/course/sessions/s...

In BuildClass #5, Flint McGlaughlin teaches how to analyze and amplify the force of your value proposition.

Here are some of the most important insights from this class:

• If it’s not a reason, it’s not a value prop.
• Look for a way to substantiate your qualitative claims.
• Let others make qualitative statements about you.
• Make only quantitative statements about yourself.
• When you have the best value prop, clarity is persuasion.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Sales Funnel Planning: Three ways to diagram and densify the force of your value proposition.
1:24 Join a MECLABS Research Cohort – Test and build an AI-calibrated SuperFunnel. Email Flint: F.McGlaughlin@MECLABS.com
3:33 Three essential steps for an effective value proposition.
5:34 Six steps to analyze your value proposition answer with the MECLABS Venn Diagram.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #5 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

BC#4 Sales Funnel Offers: How to select and refine the best value proposition for your campaign

Topic:Method, Webinars
Posted on:Jan 11, 2023
Length:00:10:41
Published by:Jane

You can see resources related to BuildClass #4 video at https://meclabs.com/course/sessions/s...

In BuildClass #4, Flint McGlaughlin teaches about value proposition type and articulation in a marketing funnel.

Here are some of the most important insights from this class:

• The action of sales should be grounded in the reflection of marketing.
• Ask yourself, “Whom exactly will I serve best with this funnel?”
• Select the type of value proposition that best matches where the person is in the buyer’s journey.
• Use the smallest necessary “ask.”
• If you are not DELIVERING value, you should be PROMISING it, or IMPLYING it.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Sales Funnel Offers: How to select and refine the best value proposition for your campaign.
1:36 The two most important questions you can ask regarding your funnel.
6:24 Join a MECLABS Research Cohort – Test and build an AI-calibrated SuperFunnel. Email Flint: F.McGlaughlin@MECLABS.com
8:12 Three essential steps for selecting and refining your marketing funnel’s value prop.
9:30 Challenge yourself with these questions.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #4 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

BC#3 Sales Funnel Power: 3 steps to help you lay the foundation of your value proposition

Topic:Method, Webinars
Posted on:Dec 15, 2022
Length:00:05:50
Published by:Jane

In BuildClass #3, Flint McGlaughlin teaches how to give customers a foundational understanding before you structure your value prop argument.

Here are some of the most important insights from this class:

• The WHY only matters after the WHAT.
• If you can't explain your model to a child, then you can't explain your model.
• Use the top four inches of the page to achieve “story click.”
• Stop throwing “tries” at the page.
• We need to field the right offer at the right time for the right person.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Sales Funnel Power: Three steps to help you lay the foundation of your value proposition
2:21 Explain your offering to us in less than three sentences in the YouTube comments for this video.
3:05 A description of the Synoptic-Layered Approach to communicating your brand’s value proposition on the top module of a landing page.
4:15 Three essential ways to communicate your offer.
4:32 Four conclusions that power your value proposition.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #3 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

BC#2 Sales Funnel Copy: Five questions to help you create powerful message levers

Topic:Method, Webinars
Posted on:Dec 8, 2022
Length:00:09:03
Published by:Jane

You can see resources related to BuildClass #2 video at https://meclabs.com/course/sessions/s...

In BuildClass #2, Flint McGlaughlin teaches three principles to help you develop effective message levers.

Here are some of the most important insights from this class:

• It is vital to pre-test your messages in the channel till you achieve resonance.
• People are not falling into our funnel; they are falling out. The metaphor must be inverted.
• Spend twice as much time on your headline as you would on your CTA.
• If you don't win their attention, you won't win their wallet share.
• Don't ask for too much too soon. Match the ask to the mindset.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Sales Funnel Copy: Five questions to help you create powerful message levers.
1:17 How do we develop effective message levers?
1:29 Join a MECLABS Research Cohort – Test and build an AI-calibrated SuperFunnel. Email Flint at F.McGlaughlin@MECLABS.com to apply.
3:39 Use these 5 essential questions to select the lever which is best for your customer's Thought Sequence.
7:38 Results from advertising message levers experiment.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #2 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

BC#1 Sales Funnel Strategy: 3 vital insights to help you plan and build an AI-calibrated SuperFunnel

Topic:Method, Webinars
Posted on:Dec 5, 2022
Length:00:06:03
Published by:Jane

You can see resources related to BuildClass #1 video at https://meclabs.com/course/sessions/s...

In BuildClass #1, Flint McGlaughlin shows how to apply the methodology and the lessons from the FastClasses using real marketing experiments.

Here are some of the most important insights from this class:

• All of marketing can be distilled into four words: Sender, Receiver, Message, Means.
• The funnel does not occur in the channel; it occurs in the mind.
• Your funnel is the cognitive fabric of the mind stretched around the eight Micro-yes(es).
• Your landing page is your “text bank” for the rest of your funnel.
• Your funnel strategy can be calibrated with AI-driven FastTests.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Sales Funnel Strategy: 3 vital insights to help you plan and build an AI-calibrated SuperFunnel F.McGlaughlin@MECLABS.com to apply.
0:49 How can we develop a powerful next gen funnel strategy that maximizes conversion?
2:22 The eight Micro-yeses
4:45 Three insights for creating your funnel strategy
4:50 Results of an AI-driven FastTest
5:21 Join a MECLABS Research Cohort – Test and build an AI-optimized SuperFunnel.

Email To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is BuildClass #1 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

#26 Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy

Topic:Webinars, Method
Posted on:Oct 20, 2022
Length:00:05:39
Published by:Jane

You can see resources related to this Session #26 video at https://meclabs.com/course/sessions/l...

In Session #26, Flint McGlaughlin shares four ways to transform your results.

• Leverage the Blueprint (https://meclabs.com/course/blueprint/) as a guide (but not a template) to create or re-design your pages.
• Apply to join our new research cohort where we will help you test and build an AI-Calibrated MECLABS Superfunnel.
• Turn this into a certification program for your team.
• Apply for a MECLABS intensive and get our experts to help you

FASTTRACK the implementation of these principles in your business (45 days).

To learn more about any of the above or get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Landing Page Conversion: 4 powerful ways to develop a cohesive, effective strategy.
1:41 Learn more about the AI-Calibrated MECLABS Superfunnel research cohort in the video Marketer Vs Machine: We need to train the marketer to train the machine (https://meclabs.com/research/marketer....
4:39 What was the most important principle you learned during this course? Share your thoughts in the comments section for this YouTube video.

This is session #26 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

#25 Call to Action Principles: Four Keys to Achieving Maximum Conversion

Topic:Lectures, Webinars, Philosophy, Method
Posted on:Oct 12, 2022
Length:00:05:21
Published by:Jane

You can see resources related to this Session #25 video at https://meclabs.com/course/sessions/c...

In Session #25, Flint McGlaughlin teaches how to structure the ask in your CTA for maximum conversion.

Here are some of the most important insights from this class:

• Marketers deal in ‘asks’; they collect ‘yes(es).’
• Reduce implied friction
• Focus on the prospect’s "want to know”
• Amplify the essence of the “give”
• Sync the ask with the buyer’s journey

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Call to Action Principles: Four keys to achieving maximum conversion
2:10 Flint misspoke. We ran the previous experiment in the video. This test is from MarketingSherpa’s reporting in the article “The Call to Action: 5 before-and-after examples of effective CTAs (with the results to prove it)” – https://www.marketingsherpa.com/artic... See Example #2.
4:40 Four key principles

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is session #25 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/.

The course is fully underwritten by MECLABS, with no monetary cost to participants.

#24 Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates

Topic:Method, Philosophy, Webinars
Posted on:Sep 6, 2022
Length:00:08:33
Published by:Jane

You can see resources related to this Session #24 video at https://meclabs.com/course/sessions/c...

In Session #24, Flint McGlaughlin conducts a telling analysis of an experiment with two call-to-action treatments. In the process, you’ll learn seven dangers that can hurt your conversion.

Here are some of the most important insights from this class:

• The goal of the CTA is to initiate and complete the exchange of value.
• Beware of allowing the word “free” to signal the meaning “cheap.”
• Strip away vague phrases.
• Emphasize the customer's gain FIRST.
• Justify difficult asks with powerful (customer-centric) reasons.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Call to Action Dangers: 7 critical mistakes that will hurt your conversion rates.
0:27 What text will work best for these buttons?
0:45 Which button will produce the highest conversion?
2:57 Is FREE a positive word?
7:49 CTA dangers checklist.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is session #24 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.

#23 Call to Action Strategy:This marketer changed three words to improve conversion by 300%

Topic:Leadership, Webinars
Posted on:Aug 8, 2022
Length:00:08:45
Published by:Jane

Call to Action Strategy: This marketer changed three words to improve conversion by 300% You can see resources related to this Session #23 video at https://meclabs.com/course/sessions/c...

In Session #23, Flint McGlaughlin teaches three ways to tip the message lever so you can produce the highest-possible conversion rate.

Here are some of the most important insights from this class:

• Keep the focus of the message on the prospect and their gains.
• The design of the nav matches the progression in the mind culminating with the carefully targeted psychological climax.
• Target the essence of the prospect’s purchase intent.
• Leverage third-party authority. Let someone else do your bragging.
• Determine your prime movers and then emphasize them throughout the buying experience.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Call to Action Strategy: This marketer changed three words to improve conversion by 300%.
1:50 How do we tip the fulcrum in favor of perceived value?
2:25 Experiment with three call-to-action treatments.
5:16 You can see the results of the Get Started Now vs Estimate My Monthly Payment CTA experiment in our August 10th LiveClass – Boost conversion. Learn from 150+ CTA experiments. (https://sharpspring.meclabs.com/boost...)
5:25 Three ways to tip the fulcrum in favor of perceived value.
5:32 Experiment with four ad treatments.
8:04 Let’s help each other out. Write your CTAs in the YouTube comments for this video. For the next seven days, Flint will provide optimization suggestions for your CTAs in the comments. And you can provide suggestions for improving CTAs from your fellow community members as well.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.

This is session #23 from the online training "Become a Marketer-Philosopher: Create and optimize high-converting webpages" – https://meclabs.com/course/. This free digital marketing course is fully underwritten by MECLABS, with no monetary cost to participants.

#22 Call to Action Examples: Compare 5 versions and see a 52% increase in conversion

Topic:Method, Webinars, Communication
Posted on:Jul 28, 2022
Length:00:09:05
Published by:Jane

You can see resources related to this Session #22 video at https://meclabs.com/course/sessions/c...

In Session #22, Flint McGlaughlin teaches how to maximize the power of our calls to action.

Here are some of the most important insights from this class:

• The marketer overcomes the negative resistance of gravity with the positive force of psychology.
• Motivation begins in the person (not the channel).
• Momentum increases due to the interplay between buyer motivation, product value proposition, brand equity, and committed motion.
• If motivation reaches a high enough threshold, it is sufficient to push through the friction of the CTA; if not, we need to stimulate forward motion.

You can watch the full video above, or jump ahead to these key takeaways:

0:00 Call To Action Examples: Compare 5 versions and see a 52% increase in conversion.
0:09 Guess which CTA performed better and see which achieved a 52% lift
1:20 Rapid Review from FastClass04 – Your Customer Profile: 5 powerful questions to ask about your prospect (before you design a webpage) (https://meclabs.com/course/sessions/y...)
1:42 Rapid Review from FastClass 17 – Above-the-Fold Optimization: How to improve conversion with powerful bullet points (https://meclabs.com/course/sessions/a...)
4:00 Guess which CTA button performed better and learn which achieved a 75% lift
8:15 To better learn, you can interact with Flint and your peers. Take a look at two calls to action and think about which one would perform better and why. Write your answer in the YouTube comments for this video.

To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.