Below is a new section of Flintsnotes containing quotes from Flint McGlaughlin’s speaking events, lectures, and his book, The Marketer as Philosopher. Though there is currently only a small selection, we hope it will soon grow to be as robust as the rest of the content on the site…

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politicians Scientists Pulpiteers
Mar 8 2016

Politicians, Scientists, Pulpiteers

"If marketing is messaging an offer, then politicians, scientists, and…
Mar 1 2016

Customers’ Get VS Company’s Ask

"Headlines should convey the customers' 'get' before the company's 'ask.'"…
Feb 29 2016

Expert Marketer VS Expert Consumer

"The more 'expert' we become as marketers, the less expert…
Feb 26 2016

Two Most Important Words

"The two most important words in marketing are 'So What?'…
Feb 26 2016

No Expert Marketers

"There are no expert marketers, just experienced marketers and expert…
Feb 20 2016

Doing the Right Thing

“Doing the right thing is more important than doing the…
Feb 20 2016

Metrics Are the ‘Why So’

"We 'listen' to customer data in order to 'hear' customer…
Feb 20 2016

Marketers Appeal

“Marketers appeal to the wants that the prospect wants or…
Feb 20 2016

Clarity Trumps Persuasion

“The marketer’s art is not persuasion; it is clarity. Indeed,…
Feb 20 2016

Marketers Message

"The strength of the marketer’s message is grounded in a…
Feb 20 2016

Micro-Yes(s)

"It takes a long unbroken sequence of micro-yes(s) to achieve…
Feb 20 2016

The Essence of Marketing

“The essence of marketing is the message. And it is…
Feb 20 2016

Relevant, Important, Urgent

"If the message is relevant, then it concerns them. If…
Feb 20 2016

Powers True Conversion

"The marketer does not eliminate their self; we seek to…
Feb 20 2016

One Message

"The prospect can only hear one message at a time.…
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