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The Marketer as Philosopher: by Flint McGlaughlin

"Asking 'how' leads to information; asking 'why' leads to wisdom." This is the essence of Dr. Flint McGlaughlin's book, The Marketer as Philosopher.

After twenty five years of asking "why" to a single question and testing his hypotheses using the web as a living laboratory, McGlaughlin has released a collection of his findings. These 40 brief reflections unfold in a series of layers that suggest a new framework and theory of messaging.

For more information, you can visit www.meclabs.com/mapbook

Latest Observations

On the Difference Between Strategy, Purpose and Passion

Topic:Leadership
Posted on:Oct 19, 2018
Method:Dictation
Captured by:Flint M

Strategy consumes the attention of boardrooms around the world, but under certain conditions, passion fully aligned behind purpose will trump the carefully crafted strategy. Indeed, strategy should not set purpose; purpose (what) should lead strategy (how), and passion (why) should power it. Winning at the expense of well-being is just losing at a deeper level.

On the Difference Between Doing the Right Thing and Doing the Thing Right

Topic:Communication
Posted on:Oct 18, 2018
Method:Previous Writings
Captured by:Flint M

Doing the right thing is more important than doing the thing right. The marketer must deliver the right message to the right prospect at the right time - or it is no longer the right message.

On the Essential Triad of Relevance, Importance, and Nature

Topic:Communication
Posted on:Oct 17, 2018
Method:Previous Writings
Captured by:Flint M

If the message is relevant, then it concerns them. If the message is important, then it concerns them deeply. If the message is urgent, then it concerns them deeply, now.

On the Importance of Clarity

Topic:Communication
Posted on:Oct 16, 2018
Method:Previous Writings
Captured by:Flint M

The marketer’s art is not persuasion; it is clarity. Indeed, when the marketer represents an authentic value proposition, clarity is persuasion.

On the Difference between “How Many” and “How So”

Topic:Communication
Posted on:Oct 12, 2018
Method:Previous Writings

We 'listen' to customer data in order to 'hear' customer insights. Metrics are not about 'how many'; metrics are about 'why so.

On Understanding the True Power of Marketing

Topic:Communication Topic:Philosophy
Posted on:Oct 11, 2018
Method:Dictation

Marketing is misunderstood on so many levels. Ultimately, it is a kind of "superpower". The world is ruled not by brute force, but rather by elegant force (marketing). Understanding how to get people to say "yes" within the social dynamic of reality is a fundamental function of survival.

On Coping with the Negative

Topic:Personal
Posted on:May 21, 2018
Method:Dictation

The first law life is that the negative prevails (entropy). The art of living is expressed in the ability to emphasize the positive within the context of an ever degrading negative.

On Treating Each Day as an Gift

Topic:Personal
Posted on:May 3, 2018
Method:Dictation
Captured by:Flint M

When we reflect upon the beauty and the terror of existence, we may consider each day as a unit of opportunity. A day should never "pass," so to speak, because we should treat each day as a gift. In fact, no one should let the day happen, but rather they should happen to the day. This is the triumph of a peculiar human attribute: consciousness. This is a triumph of conscious intention to embody the positive (beauty) against the tyranny of the negative.

On Leadership and Managing the Unknown

Topic:Leadership
Posted on:Mar 27, 2018
Method:Dictation
Captured by:Flint M

The artful leader is distinguished by a single nuanced attribute. The artful leader is not surprised by surprises. He engineers a system for anticipating the unexpected. Indeed, leadership requires one to manage the unknown.

On the Relationship Between the Grand and the Grind

Topic:Leadership
Posted on:Jan 22, 2018
Method:Dictation
Captured by:Flint M

Sometimes the “grand” is disguised within the “grind.” Some leaders look for those dramatic movements that indicate progress, when in fact, it is the integrated arrangement of strategic details that produces true advantage.