Below is a collection of videos that have been produced by and about Dr. Flint McGlaughlin. Most are recent recordings of his live lectures and training; some are taken from various interviews he has conducted. For more information about these videos and Dr. McGlaughlin's history in broadcast television, visit here.

Optimization Expert Flint McGlaughlin Rapidly Diagnoses Pages LIVE in Real-Time

❗This replay begins @ 1:04 Flint McGlaughlin works through audience…

The Marketer as Philosopher: 3 ways to achieve excellence in yourself and in your marketing

❗This replay begins @ 0:12 Download a PDF copy (in…

How to Create a Model of Your Customer’s Mind

❗This replay begins @ 0:47 Download a PDF copy (in…

The 21 Psychological Elements that Power Effective Web Design (Part 3)

❗This replay begins @ 1:01 Download a PDF copy (in…

The 21 Psychological Elements that Power Effective Web Design (Part 2)

❗This replay begins @ 1:05 Download a PDF copy (in…

A/B Testing Summit 2019

Transformative discoveries from 73 marketing experiments to help you increase…

The 21 Psychological Elements that Power Effective Web Design (Part 1)

❗This replay begins @ 2:05 Download a PDF copy (in…

The Myth of the Brand Promise

❗This replay begins @ 1:48 The 3 biggest reasons brand…

Copywriting for Marketing Leaders

❗This replay begins @ 2:24 Why you should never delegate…

Optimizing Ecommerce Experiences: 25 valid ecommerce experiments to ideate your next A/B test

Note: This is the edited version of the YouTube Live…

Subscription Marketing Discoveries: 26 marketing experiments to help you boost recurring revenue

❗This replay begins @ 4:38 Subscriptions products are growing in…

Display Ad Optimization: How to lower your CPA consistently with the right copy and imagery

❗This replay begins @ 0:52 The average CPA for Facebook…

Clarity Trumps Persuasion: 5 examples where clarity soundly beat out persuasion tactics

❗This replay begins @ 2:38 In this week’s live session,…

Unlock the Power of Your A/B Testing Program

❗This replay begins @ 0:12 Flint McGlaughlin teaches the Discovery…

Get Behind the Scenes and Help Create a Live A/B Test

❗This replay begins @ 0:21 In this YouTube live session,…

The Lead Gen Fulcrum: 22 case studies to help you optimize for maximum perceived value

❗This replay begins @ 0:10 The marketer's blind spot prevents…

The Zen of Headline Writing: Learn the easiest way for any marketer to drive a conversion increase

❗This replay begins @ 0:14 The headline is the molecular…

The End of Web Design: Don’t design for the web, design for the mind

How to eliminate risk, boost performance, and pay for the…

How to Amplify the Power of Your Value Proposition

Are you confident in the value proposition of your offer?…

How to Model Your Customer’s Mind

Discussing the oncepts and tools that analysts and scientists at…

Three Ingredients Your Testing Program Needs For Success

Three Ingredients Your Testing Program Needs For Success

Quick Win Clinic – Episode 24: Sustaining Momentum: Pitfalls to avoid when driving customers up the

Sustaining Momentum: Pitfalls to avoid when driving customers up the…

Quick Win Clinic – Episode 23: Leveraging Compelling Stories: How to draw out your value prop

Leveraging Compelling Stories: How to draw out your value prop…

Quick Win Clinic – Episode 22: The Only Factor: The key to high-performing webpages

QuickWin Clinic - Episode 22: The Only Factor: The key…

Quick Win Clinic – Episode 21: Conversation Rate Optimization

Most customers are already jaded from broken promises made by…

Quick Win Clinic – Episode 20: A Webpage is a Conversation

In this Quick Win Clinic, Flint McGlaughlin optimizes the Vestian…

2017 MarketingSherpa Summit: The Prospect’s Perception Gap

People challenged with a claim naturally resist it. But people…

QuickWin Clinic – Episode 17: The MECLABS Conversion Index (MarketingSherpa Summit 2017)

QuickWin Clinic - Episode 17: The MECLABS Conversion Index (MarketingSherpa…

Quick Win Clinic – Episode 16: The Goal of an Email is to Get a Click (MarketingSherpa Summit 2017)

QuickWin Clinic - Episode 16: The Goal of an Email…

Quick Win Clinic – Episode 15: Talking At Your Customers vs Talking to your Customer

In this Quick Win Clinic episode (recorded live at MarketingSherpa…

Quick Win Clinic – Episode 14: The Danger of Using Grammatically Incomplete Headline MarketingSherp

In this Quick Win Clinic episode (recorded live at MarketingSherpa…

Quick Win Clinic – Episode 13: The Micro-Yes Sequence (MarketingSherpa Summit 2017)

QuickWin Clinic - Episode 13: The Micro-Yes Sequence (MarketingSherpa Summit…

Quick Win Clinic – Episode 12: Email is a Relational Medium (MarketingSherpa Summit 2017)

QuickWin Clinic - Episode 12: Email is a Relational Medium…

Quick Win Clinic – Episode 11: Increasing Credibility and Clarity for Driving Distributor Sales

QuickWin Clinic - Episode 11: Increasing Credibility and Clarity for…

Quick Win Clinic – Episode 9: Best Practice are Often Just Pooled Ignorance

How do we know that our sites are performing at…

Quick Win Clinic – Episode 7: The MECLABS Conversation Heuristic Applied

After testing more than 10,000 sales paths over the past…

Quick Win Clinic – Episode 5: Optimizing Free Software Downloads

Downloading software is a difficult decision. As consumers, we’ve been…

Quick Win Clinic – Episode 4: Do Rotating Sliders Work

Best practices on the internet are often just pooled ignorance.…

Quick Win Clinic – Episode 3: Optimizing Course Product Pages

As marketers, the best possible way to sell a course…

Quick Win Clinic – Episode 2: Category Page Design

A clear value proposition is at the heart of any…

Quick Win Clinic – Episode 1: Optimizing Homepages

In this video, Flint McGlaughlin talks about the blind spots…

2016 MarketingSherpa Summit Keynote

Flint McGlaughlin speaking at the MarketingSherpa Summit in Las Vegas. 

On the Value Proposition as the Essence of the Good Business

In this lecture, Flint McGlaughlin addresses the symposium on enterprise,…

Humanizing your Email Program

Flint McGlaughlin's keynote at the MarketingSherpa Email Summit in Las…

Live Optimization: 2015 MarketingSherpa Email Summit

Flint McGlaughlin speaking at the MarketingSherpa Email Summit in Las…

Live Optimization: 2014 Marketing Experiments Web Optimization Summit

Flint McGlaughlin speaking at the Marketing Experiments Web Optimization Summit…

Calls-to-Action that Fail

Flint McGlaughlin speaking at the Marketing Experiments Web Optimization Summit…

Sustainable Competitive Advantage in 2015

Flint McGlaughlin speaking at the Marketing Experiments Web Optimization Summit…

What 15,000 Commercial Experiments Reveal About Why People Are Chosen

By employers, schools, voters, and even lovers.

Subject Lines that Convert

A review of 100+ successful subject lines reveals what motivates…

Category Pages that Work

Recent research reveals design changes that led to a 61.2%…

Are Letter-Style Emails Still Effective?

New research reveals how customers read emails today

Converting Free Trials to Paid Customers

How the right message at the right time generated a…

Does Brand Really Matter?

A recent experiment reveals how brand impacts the conversion process.

Reducing Cart Abandonment

4 main reasons why customers leave your shopping cart and…

Long Copy vs. Short Copy

How discovering the optimal length of a webpage produced a…

When Should You Reveal Price?

The 3 principles of presenting price and how they helped…

Converting PPC Traffic

How strategic keyword placement increased conversion by 144%.

The Web as a Living Laboratory

The Three Most Important Discoveries from Over a Decade of…

Email Copywriting Clinic

How an event management software provider increased its lead inquiry…

When Should You Send an Email?

How one of the world's largest banks increased its clickthrough…

The 5 Most Startling Marketing Discoveries from 2012

In this Web clinic replay, Flint shares the experiments that…

How Do Website Colors Impact Conversion?

In this Web clinic replay, Dr. Flint McGlaughlin teaches marketers…

5 Steps to Effective Content Marketing: How to extract the maximum revenue from your content

In this Web clinic replay, Dr. Flint McGlaughlin teaches 5…

See the Research in Action

In this Web clinic replay, Dr. Flint McGlaughlin gives optimization…

263% Higher Conversion Rate: How reducing anxiety helped improve conversion rate threefold

In this MarketingExperiments Web clinic replay, Dr. Flint McGlaughlin presents…

Discovering Your Value Proposition: 6 ways to stand out in a crowded marketplace

This Web clinic replay teaches marketers how to identify and…

Five Steps to Better Metrics

In this video, Dr. McGlauglin explains how one marketer leveraged…

The New York Times: An Optimization Success Story

In this video, Dr. McGlaughlin walks through a series of…

15 years of marketing research in 11 minutes

Flint McGlaughlin, Managing Director and CEO, MECLABS, explains 15 years…

Interview with Flint McGlaughlin at the MarketingSherpa Email Summit 2012

Jim Ducharme, Community Manager with GetResponse talks to Flint McGlaughlin,…

B2B Summit ‘Value Proposition’ Excerpts — Dr. Flint McGlaughlin

Take a look inside the B2B Summit (http://bit.ly/nPbjUv). This clip…

Android App Push Message Optimization Ideas

In this video excerpt from a recent MarketingExperiments Web clinic,…

Subject Lines Tested: How to write subject lines that double your clickthrough rate

A few weeks ago, two marketers like you DOUBLED the…

Quick Win Clinic (Part I): The 5 easiest changes to make to your landing pages right now

There are essentially two ways to increase your website’s performance:…

What Your Customers Want: How to predict customer behavior for maximum ROI

Imagine that you could predict how your customers will react…

Hidden Friction: The 6 silent killers of conversion

Friction in a Web conversion process generally seems easy to…

Minor Changes, Major Lifts: How headline and call-to-action optimization increased conversion 45%

One of the best ways to get around IT and…

Online Advertising Forensics: We investigate how and why a text-based PPC ad produced 47% more…

According to MarketingSherpa’s 2012 Search Marketing Benchmark Report - PPC…

Rapidly Maximizing Conversion: How one company quickly achieved a 58.1% lift with a radical redesign

There are many guides to A/B split testing on the…

How To Test A Headline

It's happening in companies across the world as we speak...…

How can I increase leads and maintain lead quality?

A clip from "Session 4: Friction" of the MarketingExperiments Landing…

MarketingExperiments Web Clinic (Behind the Scenes)

Web clinics are the primary way MarketingExperiments publishes our research…

Flint McGlaughlin (Value Proposition at B2B Summit)

At MarketingSherpa's 2011 B2B Summit in Boston, Dr. Flint McGlaughlin…

MarketingExperiments – The Proper Sequence of an Email

A clip of Dr. Flint McGlaughlin from the MarketingExperiments web…

MarketingExperiments – The Moment of Orientation

A clip of Dr. Flint McGlaughlin from the MarketingExperiments web…

Where to Place Credibility Indicators on a Page

A clip from "Session 6: Anxiety" of the Landing Page…
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