On the Web as a Living Laboratory

Senior leaders make the grave mistake of underestimating the true value of their organization’s website. It is not just another channel through which to pipe their message. It is a living laboratory for testing the company’s customer theory. It can be the center of the customer/company dialog. The Web is, without a doubt, the most remarkable breakthrough in the history of behavioral research. For the first time, we can measure, even monitor, human response, en mass, and yet in particular, in real-time – the implications awe me.