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On Leadership and the Effective Message

Topic:Leadership

Posted on:Nov 14 2014

Captured by:David J

Method:Dictation

Every leader delivers an offer — marketing is not limited to a division. The leader’s messaging must be guided by three maxims: Explanation precedes declaration; value precedes cost, and clarity precedes persuasion.

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Observation by Flint McGlaughlin, captured on August 3, 2014

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