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On the Danger of Rebranding

Topic:

Posted on:Dec 01 2018

Captured by:Flint M

Method:Dictation

You can’t fix a plumbing problem by repainting the house, and you can’t fix a marketing problem by rebranding the product. Never confuse art with artifice.

From a Forbes interview with Flint McGlaughlin

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Observation by Flint McGlaughlin, captured on November 30, 2018

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