You can see resources related to this Session #6 video at https://meclabs.com/course/customer-f…
In Session #6, Flint McGlaughlin helps you apply the teachings from Session #5– Customer-First Objectives: Discover a three-part formula for focusing your webpage message – to your own work and your own life.
Here are some of the most important insights from this class:
• If the marketer does not know where to focus; then the prospect will not know where to focus
• It’s not enough to deliver a remarkable product; one must deliver a remarkable message
• There is a difference between doing things right and doing the right thing
• If we don’t start with the other, we can’t experience what we are doing wrong with our message
• Beware of the right message at the wrong time
You can watch the full video above, or jump ahead to these key takeaways:
00:00 Customer-First Objectives See real web pages optimized for marketing conversion
00:10 How would you improve conversion?
01:10 If the marketer does not know where to focus, then the prospect will not know where to focus.
01:55 How can we amplify our conversion rate with a customer-first objective?
02:45 There is a difference between doing things right and doing the right thing.
05:33 If we don’t start with the other, we can’t experience what we are doing wrong with our message.
05:55 People don´t go from “no” to “yes” in a single move; they do so in a series of micro-yes(es).
06:15 Beware of the right message at the wrong time.
06:40 MECLABS.com/OfferSequence
