In Session #7, Flint McGlaughlin teaches how to architect the psychology of your web pages for maximum conversion.
Here are some of the most important insights from this class:
• Beware of copying the external elements of your competitor
• Do not design a web page; design a cognitive progression
• We don’t look deep enough; so, we don’t think deep enough
• Don’t be afraid of long copy; be afraid of insufficient clarity
• The end is dependent on the beginning
You can watch the full video above, or jump ahead to these key takeaways:
00:00 Website Wireframes: 8 psychological elements that impact marketing conversion rates
00:03 Mobile webpage experiment for major university
02:35 We don’t design a webpage; we design a cognitive progression
03:10 The planning phase of the blueprint
04:15 People don’t buy from websites, people buy from people
04:48 If they don’t understand, they can’t believe
06:40 Nothing happens until they’re willing to trade their value for yours
08:08 Don’t be afraid of long copy; be afraid of insufficient clarity
