In Session #16, Flint McGlaughlin teaches how to craft the opening paragraph to complement your sub-headline.
Here are some of the most important insights from this class:
• Foster conclusions with specific, quantifiable facts.
• The headline is the molecular unit of marketing.
• The problem you address with your marketing copy must be (1) Relevant, (2) Important, (3) and Urgent.
• Direct the eye-path with six elements: Position, Size, Color, Motion, Shape, and Sound.
• The Marketer needs meaningful work and meaningful relationships.
You can watch the full video above, or jump ahead to these key takeaways:
0:00 Above-the-Fold Energy: How to engage the prospect’s mind with a carefully opening.
2:11 Four powerful types of sub-headlines.
4:03 Five critical questions we may use to discipline the data.
4:10 You can learn, and you can help. The community voted for a headline – “Get a beautiful, handcrafted gift and rescue a family from poverty” and sub-headline “Over 8,000 artisans have been lifted out of poverty by people like you.” Now you can develop a three-sentence paragraph to complement the Ten by Three sub-headline written by your peers and put it in the YouTube comments for this video. This practice will help your copywriting while also helping a worthy nonprofit. Flint will respond to your ideas and take the best paragraph along with the best sub-headline and best headline and put it on the Ten by Three website.
4:50 Learn how to craft the opening paragraph that compliments your sub-headline.
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.
This is session #16 from the online training “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/. The course is fully underwritten by MECLABS, with no monetary cost to participants.
