You can see resources related to this Session #25 video at https://meclabs.com/course/sessions/c…
In Session #25, Flint McGlaughlin teaches how to structure the ask in your CTA for maximum conversion.
Here are some of the most important insights from this class:
• Marketers deal in ‘asks’; they collect ‘yes(es).’
• Reduce implied friction
• Focus on the prospect’s “want to know”
• Amplify the essence of the “give”
• Sync the ask with the buyer’s journey
You can watch the full video above, or jump ahead to these key takeaways:
• 0:00 Call to Action Principles: Four keys to achieving maximum conversion
• 2:10 Flint misspoke. We ran the previous experiment in the video. This test is from MarketingSherpa’s reporting in the article “The Call to Action: 5 before-and-after examples of effective CTAs (with the results to prove it)” – https://www.marketingsherpa.com/artic… See Example #2.
• 4:40 Four key principles
To get immediate help with your marketing challenges, just contact Flint and his team: F.McGlaughlin@MECLABS.com.
This is session #25 from the online training “Become a Marketer-Philosopher: Create and optimize high-converting webpages” – https://meclabs.com/course/.
The course is fully underwritten by MECLABS, with no monetary cost to participants.
