On Conversion as the Apex Unit of Transformation

On Conversion as the Apex Unit of Transformation

Topic:
Posted on:Nov 20 2018
Captured by:Flint M
Method:Dictation

Transformation is a grand word used by everyone, but conversion is the humble precipitator of transformation. At the fundamental level, it is a stasis change “from-to,” as in from prospect to customer, as in from unbeliever to believer, as in from X to Y. Ultimately then, conversion is the apex unit of true transformation.

 

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