On Focusing on the “Single” Rather Than the “Many”

The one that represents the many is more powerful. Do not focus on the “many”, focus on the “single”. Statistics need to be interpreted by the story of the “one”. Case studies are not about companies; they are about a person or a team. Metrics are just about numbers until they are disciplined to help us understand the actions of the single individual. It is easier to understand the many when we focus on the one.