It may be possible to for one to cut through self-deception and understand themselves better, it may be easier for one to determine their life’s aim, by posing a series of simple questions structured in a three-part framework: To be, to build, to win. I think this thought experiment could be more powerful if one were particular in framing the questions with items of interest, but for the purposes of this observation, I will only suggest this approach: Would you rather be the greatest ‘X’, or build the greatest ‘Y’ (and someone else get the credit), or win the greatest ‘Z’ (but no one would know)?