At MECLABS, we are trying to transcend the connotation of marketing to understand its essence. In doing so we have begun to realize that if you keep the value proposition at the core of your efforts, you will necessarily infuse your marketing with an essential integrity. Crafting a sustainable value proposition requires relentless honesty.
On Marketing’s Built-in Integrity
On Marketing’s Built-in Integrity
Topic:Communication
Posted on:Nov 11 2013
Captured by:Austin M
Method:Previous Writings
