The medium changes the message. We may wish it were not so but that does not help. One must be sensitive to how the medium necessarily contextualizes the message. This is why, for instance, trying to take the transcript of a lecture and turning it into a book is so difficult. The medium is grafted into the message.
On the Medium as Grafted into the Message
On the Medium as Grafted into the Message
Topic:Communication
Posted on:Sep 22 2016
Captured by:Austin M
Method:Previous Writings
