I don’t want my team to focus on strategy; I want them to focus on becoming strategists. Strategy is stilted. The field has been relegated to a specialist’s discipline. In doing so, leaders have come to rely upon experts to inform their direction. However, it is only when strategy is embodied in a living, breathing person that it can be actualized. The separation between strategy and the strategist has created a gap between planning and execution. It fixes strategy as a periodic event rather than an unfolding process. A winning strategy is not declared; it is lived into.
