“It is empathy that unlocks the marketer’s power to create an attractive message that draws people into stage one of the funnel. If the message is relevant, then it concerns them. If the message is important, then it concerns them deeply. If the message is urgent, then it concerns them deeply, now.”
-Flint McGlaughlin
MECLABS Institute
Marketer’s Power: Empathy
Marketer’s Power: Empathy
