“Transformation is a grand word used by everyone, but conversion is the humble precipitator of transformation. At the fundamental level, it is a stasis change “from-to,” as in from prospect to customer, as in from unbeliever to believer, as in from X to Y.
Ultimately then, conversion is the apex unit of true transformation.”
-Flint McGlaughlin
MECLABS Institute
The Apex of True Transformation
The Apex of True Transformation
