“The marketing leader needs to place value on science, but the value of science is dependent on the values of the marketer. Marketers who don’t have humility will blind themselves to the results of their science. Science makes fools of its practitioners. It surprises you, it embarrasses you, then it teaches you.”
-Flint McGlaughlin
MECLABS Institute
The Marketer as Scientist
The Marketer as Scientist
