“Marketing as a (philosophic) concept transcends marketing as a (business) term… Politicians, scientists, and pulpiteers all engage in messaging. In each case, they are asking for a ‘yes’ – to their candidacy, their theory, or their gospel.
Does this mean they are all charlatans? It does not, but it does lead to a fascinating question: why do people say ‘yes?’ The answer can shape history, launch movements, and change lives.”
-Flint McGlaughlin
MECLABS Institute
Transcendent Marketing
Transcendent Marketing
