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The average CPA for Facebook ads is around $8.00. The average for Adwords is around $60. But that doesn’t take into account industry specifics. The point is, it’s difficult to ROI your display ads. But what if you had a methodology that could help you consistently lower your CPA just by changing the copy and images in your ads?
In this session, Flint McGlaughlin walks through the repeatable methodology we use to optimize the messaging in display ads. In the case study we’ll show you, the optimized CPA was 20% lower. We’ll also give you an update on the live Facebook test we’re running.
For information on how MECLABS can help you calibrate your value proposition for a quick win, see our Quick Win Intensive page. https://meclabs.com/QuickWinIntensive
