Quick Win Clinic – Episode 15: Talking At Your Customers vs Talking to your Customer

In this Quick Win Clinic episode (recorded live at MarketingSherpa Summit 2017), Flint McGlaughlin optimizes an email for BJ’s Wholesale that fails to talk “to” its customers and, instead, talks “at” them. 
To submit your own marketing collateral to be optimized, visit https://marketingexperiments.com/quickwin