“Good science can make anyone look foolish. If you are using your marketing to prove what you know, then you are consigning yourself to mediocrity. Brilliant marketers spend their time trying to discover what they need to know. For the marketing philosopher, the only thing worse than not knowing is not knowing that you do not know.”
-Flint McGlaughlin
MECLABS Institute
Consigning oneself to Mediocrity
Consigning oneself to Mediocrity
