Consigning oneself to Mediocrity

Consigning oneself to Mediocrity

“Good science can make anyone look foolish. If you are using your marketing to prove what you know, then you are consigning yourself to mediocrity. Brilliant marketers spend their time trying to discover what they need to know. For the marketing philosopher, the only thing worse than not knowing is not knowing that you do not know.”

-Flint McGlaughlin
MECLABS Institute

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