Below is a collection of Dr. McGlaughlin’s most recent observations (500+). Most of these observations are made throughout the course of everyday life, captured by dictation, and added to You can read more about the observation capture process here. The content here changes 5 days a week, so be sure to check back often. Also, feel free to leave a comment in the comments section of each observation.

September 27, 2019

Truth Revealed in the Lives of Extremists

Truth is not in the fuzzy middle, it’s hiding in the margins. It’s best discovered when studying the lives of extremists. Men like Niche, who empowered […]
September 27, 2019

On Achievement and Physical Athleticism

In life, when it comes to achievement – but also in physical athleticism – one must prioritize the following: Being able to go where one intends […]
March 27, 2019

On the RFP as Beauty Pageant

Marketing leaders and agencies, in particular,  should be aware of RFPs. Ultimately, such competitions become a “beauty pageant” gone wrong, with each vendor trying to look […]
January 24, 2019

On the Importance of Capability and Character

In the end the decision to trust someone to perform a service for you can be summarized into two questions: “Can they?” and “will they?”  Indeed, […]
December 1, 2018

On the Danger of Rebranding

You can’t fix a plumbing problem by repainting the house, and you can’t fix a marketing problem by rebranding the product. Never confuse art with artifice. […]
November 26, 2018

On the Connection Between Brand and the Value Proposition

Brand is an impression on the mind. The value proposition is a reason in the mind (to purchase from X instead of Y). The right reason supported […]
November 22, 2018

On Marketing as an Expedition into the Mind

Marketing should not be a battle of opinions between marketers, but rather an expedition into the mind of prospective customers. Salesmen make claims, but marketers shape conclusions.