On a Fundamental Difference Between Sales and Marketing

On a Fundamental Difference Between Sales and Marketing

Topic:Communication
Posted on:Apr 29 2015
Captured by:Flint M
Method:Dictation

Sales is focused on the individual, and marketing is focused on a unity of individuals. Sales can quickly bridge “the customer gap.” In sales, you are talking to a single individual, synchronizing the thought sequence.

In marketing, you are talking to a representative individual, a collective, and you must use a message that is general enough to appeal to that group. Specificity converts, and marketing will always have limitations to its absolute specificity. The gap — the customer gap — comes from not knowing how the representative individual is thinking.  We market only when we cannot sell.

 

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