Over time, I’ve realized that I can leverage my communication gifts either directly or indirectly. If I leverage them directly, I am developing a value proposition, and core products around this capacity. If I leverage them indirectly, I am using them to manage and lead, regardless of the value proposition or product mix.
Most recently, I determined that I should do the former while taking advantage of the latter. I need to use my communication skills to lead, and I need to keep them central to my value proposition and core offerings. This enables me to infuse value “end to end”. This insight is decisive. It will determine my direction for the next decade.