It seems to me that most research is carried on by moving from the general to the particular. However, I am interested in conducting research in the opposite direction. I think this could be especially relevant as I consider the new science that we are developing: offer response optimization. I think it gives us an opportunity to build out a model that is effective but also instructive as it relates to method. One’s approach or one’s method is so closely connected with one’s outcome that it is virtually inseparable.
I do not know how to think without thinking about how I am thinking.