Customer research can yield an intimidating mound of data, more than we can truly assimilate. We need a way to discipline the process. The key element is predictive power: all that I need to know about the customer is that which contributes to my predictive power. I must be able to predict their behavior. Any element that does not contribute to this predicative power is waste.
On Distilling Data to Its Predictive Power
On Distilling Data to Its Predictive Power
Topic:Method
Posted on:May 01 2012
Captured by:Austin M
Method:Dictation
