On Distilling Data to Its Predictive Power

On Distilling Data to Its Predictive Power

Topic:Method
Posted on:May 01 2012
Captured by:Austin M
Method:Dictation

Customer research can yield an intimidating mound of data, more than we can truly assimilate. We need a way to discipline the process. The key element is predictive power: all that I need to know about the customer is that which contributes to my predictive power. I must be able to predict their behavior. Any element that does not contribute to this predicative power is waste.

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