Leaders must choose the field of engagement. Sometimes you have to win the conceptual war before you win the detail war. The conceptual war involves getting the right people to buy into the most important conceptual aspects of your agenda. Once that has been achieved, you can go back and win at the detail level. Winning at the conceptual level establishes social momentum that can be intensified with wins at the detail level. You win the opportunity to win at the conceptual level then you win the war at the detail level.