Leaders need to understand the 60/40 rule as it applies to certain types of communication. In articulating his values, the leader also reinforces them personally. We err when we think that such communication is just for the benefit of our team. There is something about verbalizing a position that solidifies it within. If the team is benefiting at 40 percent, then the leader is benefiting at 60 percent. It is not just that THEY need to hear it; it is that WE need to say it.