On Selfishness as the Primary Driver of Sales Velocity

On Selfishness as the Primary Driver of Sales Velocity

Topic:Communication
Posted on:Apr 10 2015
Captured by:Paul C
Method:Previous Writings

The primary value proposition is necessary but not sufficient. Beginning with the primary expression, the marketer must craft a particular expression around the “private aims” of the prospect. Selfishness, if a benign version, is the primary driver of sales velocity. Even as the selfishness of the marketer can prevent us from connecting with the prospect so too can the selfishness of the prospect enable us to capture their transaction.

 

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