On the Biggest Problem with Marketing

On the Biggest Problem with Marketing

Posted on:Jun 02 2015
Captured by:Austin M
Method:Previous Writings

The biggest problem with marketing is the word “marketing.” It has a connotation that interferes with its denotation.

I have no interest in “marketing,” but I have an abiding interest in marketing – if it concerns itself with the reasons people say “yes.” Indeed, knowledge of this process has enormous explanatory, and thus predictive, power – in science, in politics, in life.


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