On the Broader Implications of Marketing

Because of the broader implications of marketing, I often speak of it in ways that are more encompassing. I could be accused of allowing my interest in the field to color my own judgment. One might say that “when you have a hammer in your hand, everything seems to be a nail”, but I would argue that for me it is different: One day I looked around and saw, everywhere, the nails, and thus started searching for something with which to pound them.