On the Connection between Marketing Method and Personal Philosophy

I have used my fundamental investigations into the nature of “existence as expression” (logos) to afford further investigation. This has been achieved by taking a selective application of my work and extending it into the commercial world. People come to MECLABS in order to learn how to communicate an offer – essentially, how to win a “yes”. At the surface level, this pursuit leads to a package of method and technique, but at the deeper level it leads to an examination of one’s philosophy and paradigm.