Trustworthiness is not just a matter of honesty. It is closely connected with effectiveness. A man esteemed for his honesty may find his genuine intentions completely undermined by his own lack of effectiveness. The problem can be easily illustrated with a business example.
A man’s reputation for honesty in business can be severely undermined by his inability to deliver on a promise. He may have the highest and best intentions, but if he has not made the right strategic and tactical moves, he may find himself unable to effectively execute his intensions.