On the Force of Persuasion

On the Force of Persuasion

Posted on:Nov 17 2016
Captured by:Austin M

Throughout history, power is amassed in two ways: by force or by persuasion. 

Force itself when multiplied across a social dynamic is still ultimately dependent upon persuasion. Behind every great army, there is a deal. War is as much deal-cutting as it is bomb-throwing. In the recent centuries, it has become possible to amass great power by virtue of persuasion. Commerce has built its own version of the city-state. I want to understand why people say ‘yes.’ At the heart of this understanding is enormous power. 

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