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On the Importance of Clarity

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On the Importance of Clarity

Topic:Communication

Posted on:Oct 16 2018

Captured by:Flint M

Method:Previous Writings

The marketer’s art is not persuasion; it is clarity. Indeed, when the marketer represents an authentic value proposition, clarity is persuasion.

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Observation by Flint McGlaughlin, captured on February 20, 2016

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