Management does not make you money — people do. I operate with three reports: the SAR (Sales Action Report), the MAR (Management Action Report) and the CAR (Content Action Report). The reports inform our process, but the process is driven by people. You can use your people to build your company, or you can use your company to build your people. The latter way is the best way for it leads to the former. The job of the CEO is not to build a company. The job of the CEO is twofold: to build people, and to create customers.