On the Product Value Proposition and Identifying the Primary Value Proposition

On the Product Value Proposition and Identifying the Primary Value Proposition

Topic:Communication
Posted on:Jun 18 2014
Captured by:Austin M
Method:Dictation

Sometimes it is easier to see the top from below, then it is to see the bottom from above. It is easier to detect the primary value proposition of a company by working on its product value propositions. Once the main product value proposition has been developed, one begins to see a pattern of essential harmony and this is where the root of the primary value proposition can be discovered.

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