I have just finished reading Treier on theological interpretation of Scripture. It is a useful summary of the topic. Somehow, I wonder now that it might be that MECLABS could be considered a theological experiment.
I have often thought of it as an experiment, as an experiment in Transformative Business.
Nevertheless, I am having difficulties reconciling this master experiment with the internal experiments conducted in the interest of developing the new science: offer response optimization.
Perhaps I could describe it as a theological laboratory. There is a difference between an experiment and a laboratory. In a sense MECLABS has become a theological laboratory for working out many different theses. Could I write of it in this way?