On the Slow Death of a Brand

On the Slow Death of a Brand

Topic:Communication
Posted on:Jul 08 2014
Captured by:Paul C
Method:Previous Writings

A brand’s life can be resilient. It is possible to kill a brand with one well-placed arrow (think Arthur Andersen or Lehman Brothers), but in most cases, even with a mortal wound, it can take a long time to bleed to death.

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