A brand’s life can be resilient. It is possible to kill a brand with one well-placed arrow (think Arthur Andersen or Lehman Brothers), but in most cases, even with a mortal wound, it can take a long time to bleed to death.
On the Slow Death of a Brand
On the Slow Death of a Brand
Topic:Communication
Posted on:Jul 08 2014
Captured by:Paul C
Method:Previous Writings
