On the Value Proposition as a Tool for Literary Critique

On the Value Proposition as a Tool for Literary Critique

Topic:Communication
Posted on:Sep 09 2015
Captured by:Jon P
Method:Dictation

The value proposition is typically understood as a marketing tool. However, the framework represented in my work may be used in a variety of ways, one of which is literary critique. For reflecting on fictional narratives, this involves at least five key steps:

  1. Study the defining decisions of the story.
  2. Determine the respective value proposition at the prospect level for each.
  3. Focus on the difference between value and perceived value, and then the differences in perception.
  4. Reflect on how this difference indicates the nature of the characters.
  5. Show how this impacts the outcome of the story.

Decisions are not just means (for motivating action). Decisions are ends (the sum of perceived value differentials).

 

 

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