When thinking conceptually about new creations in the world, particularly organizations, we often gravitate towards archetypes. These archetypes can pull us in the wrong direction. We become one or the other, or a hybrid of the two. In each of these cases, we have allowed ourselves to be defined or shaped by the conceptual archetypes that already exist. One must be careful. Sometimes, a unique expression only achieves its maximum potential by transcending all archetypes.