Below is a collection of Dr. McGlaughlin’s most recent observations (500+). Most of these observations are made throughout the course of everyday life, captured by dictation, and added to FlintsNotes.com. You can read more about the observation capture process here. The content here changes 5 days a week, so be sure to check back often. Also, feel free to leave a comment in the comments section of each observation.

February 1, 2016

On Philosophy as the Software that Runs Your Life

Philosophy is the software that you run your life with; theology is just the higher elements of that philosophy. Men who attempt to find some form of […]
January 30, 2016

On the Two Levels of Thinking

I think while I am thinking. I’ve been told you can only concentrate on one thought at a time, but there is a way to articulate […]
January 28, 2016

On Brand Promises vs. Brand Expectations

The problem with the notion of “brand promise” is that it places the origin on the sender rather than the receiver. The fact that you tell […]
January 27, 2016

On the Need to Transfer a Leader’s Spiritual DNA

The source of the value proposition is typically derived from the spiritual DNA of the founder. An essential mission for the founder/leader is to impart his […]
January 26, 2016

On Wisdom as the Aggregate Experience of Choice

Wisdom is derived from choosing and then perceiving the resulting pattern. Wisdom is not a past tense quantity that accumulates; it is a present tense experience […]
January 25, 2016

On Feeling Ungrateful and the Poetry of Edward Doyle

If for a moment I am feeling ungrateful, I need only to reflect my way into a tiny sliver of reality. It is with this gradual […]
January 22, 2016

On the Challenge of Understanding the Composite Customer

Unfortunately, marketers work with approximations. Underneath our stochastic sampling, and even embedded within our conversion heuristics, is an understanding that while the model seems rational, it […]